2016

2016

4 Ways to Deliver Push Notifications Your Customers Won’t Opt Out Of

Push notifications give brands the ability to reach their customers when they’re not in your app, making these friendly little messages a crucial secret weapon for promoting engagement and supporting retention. Being granted permission to send customers push notifications is like receiving a golden ticket with a one-way, at-will clause. Customers can revoke your push permissions at any time, for any reason, which means brands have to be strategic about their pushes--what they say, when they send them, why they’re sending them and how many. We advise brands on these very topics everyday and have identified some best practices that all types of businesses can employ. Read on to learn four ways to deliver push notifications people won’t opt out of!

2016

5 Real-Life Push Notifications and Why They Work (Or Don't)

There’s a lot of buzz around push notifications--how and when to use them and why they’re effective. Though a sizable number of brands have implemented the technology to send them, few have mastered an awesome push marketing strategy.  How do I know this? In a recent survey we conducted to learn more about consumers’ mobile habits and preferences, 43.6% of respondents said they don’t want their favorite brands to send push notifications.  

2016

Gamer Insights to Turn Players From Freemium to Premium [Infographic]

Despite the mobile-gaming market expected rise in profits in 2016 (VentureBeat), only one-third of smartphone and tablet users in the U.S. plan to buy any kind of app this year (eMarketer).  These predictions signify a need for a shift in focus from acquisition to retainment of heavy users through increased in-app engagement. In order to gain a better understanding of how developers and publishers can do this (as well as deepen loyalty with average users to convert them to premium, paying players), we surveyed over 5,000 mobile app players on their behaviors and preferences when it comes to mobile-gaming. Check out the findings in the infographic below!

2016

Customer Anonymity is the Enemy of Personalized Engagement

The single most common challenge we hear from marketers is that they want to make their marketing more personalized, but they are unable to do so as a result of their current technology. This isn’t just an anecdotal problem either. A report by PWC found that “94% of CMOs want to increase their marketing personalization.” And eMarketer revealed 46% cite their existing software as prohibiting, rather than enabling personalization.”