2016

Mobile Device Usage [Infographic]

Last week we took a closer look at what types of apps people are using the most and in what scenarios. This week we're taking an even deeper dive into mobile usage trends, including those related to age, gender and time. Check out part two of our mobile usage infographics based on the survey findings of over 4,000 smartphone users about how they use their devices!

2016

Mobile App Usage [Infographic]

You know the old joke--a man walks into a bar and sees....everyone looking down at their smartphones. Whether it's a bar, restaurant, sports arena, or even an office, the sight of people on their smartphones has become so ubiquitous that perhaps you're just becoming conscious of your own device dependency as you read this. Reinventing the wheel isn't such a bad thing when it makes people's lives easier, and that's what mobile does.  Versatile functionality is a standard part of every smartphone, but mobile apps give users the tools to simplify specific areas of their lives based on their day to day needs.  To gain a better understanding of what types of apps people are using most frequently and in what scenarios, we surveyed over 4,000 smartphone users about how they use their devices. Check out the findings in the infographic below!

2016

2016

5 Lessons Political Season Teaches Us About Mobile Loyalty

We know, we know--religion and politics are off limits in the office, but before you x out the screen we assure you that this blog post is not about politics. Neither a single candidate’s name shall be uttered, nor a trace of partisanship detected. The campaign trail is merely to serve as the framework for some valuable advice about mobile marketing that it would be a shame for brand marketers to miss. Will you join us?

2016