It was difficult to limit our weekly list of mobile marketing news to simply 10 stories when there were so many wonderful, interesting pieces published on every topic from mobile engagement to mobile advertising best practices to brands innovating their mobile loyalty programs. If you share our passion for all things mobile marketing, we’re sure you understand why it was so hard to narrow it down! Somehow we managed though and hope you enjoy this week’s selection:
To succeed in today's technically sophisticated marketing environment requires unprecedented collaboration between a company's CTO, CIO, and CMO.
This week's mobile marketing stories were full of headlines about big name brands consumers know and love expanding their presence or entering into the mobile loyalty and engagement arena. It's exciting to see increasingly more companies catching on to the mobile loyalty practices Starbucks adopted many moons (and iPhone models) ago. There was also no shortage of material on what seem to be two of the hottest mobile marketing topics of the year thus far: ad blocking and mobile geolocation. The nitty gritty details of all that and more await:
Mobile marketing and its related subtopics--mobile loyalty, mobile engagement, mobile payments--provide an endless stream of news fodder as the industry evolves and innovates at a rapid speed. There’s so much new content being published every day that it can be difficult to decide what’s a worthwhile read. We want to make that easier. That’s why we’ll be curating a list of awesome mobile marketing reads from the week, every week. So without further adieu...
Advertisers are very nearly at the precipice. The goose that lays the golden eggs, the fair exchange of time and attention for free content— television, radio, newspaper… looks more and more like a lame duck every day.
Quick service restaurants and the fast casual dining industry is a competitive and oversaturated market, but by leveraging a mobile-first approach to loyalty, restaurants are able to continually offer personalized experiences to retain current customers and increase visits, while also attracting new ones. Here are three ways to leverage a mobile-first approach to increase loyalty and improve your in-store experience:
Whether we like it or not, Summer is on its last leg, which means it's time to go back to school...and to do all the shopping that comes with it! Checkout our infographic below based on survey data illustrating how Moms plan to shop and pack lunches for their kids this year and how mobile phones will impact the process. It's never too late for brands to leverage consumer insights like these to create a better customer experience and capture the loyalty of a coveted demographic!
The quick service and fast casual restaurant industry is one of the fastest growing and profitable industries in the US with 2014 sales reaching over $179 billion. But with profits come challenges. This category faces tough consumer demands for higher quality and more options, increased costs due to the rising prices of commodities, decreased margins, and above all, a rapidly saturating market.
A brand's greatest asset is its customers, especially in a competitive marketplace. Loyal customers are valuable for not only the obvious reason that they generate more revenue and (when treated well) serve as evangelists for your business, but also the insights brands can glean from their habits and behaviors to inform a strategy for keeping them happy, as well as acquiring more of them. Aligning these two pieces is the key to building brand loyalty. The infographic below highlights key statistics about diner habits and behavior that quick service and fast casual restaurants can use to do just that!
Publishers and Advertisers all over the world have been experiencing panic attacks on the reg since Apple’s announcement that ad blocking will be rolled out as part of its iOS 9 update.