2018

Retail is Changing: How to Anticipate Your Customers' Needs

The retail landscape is evolving. Companies like Walmart, Sears, JC Penney and Macy’s are closing stores left and right. It’s alarming but it’s actually a good thing. They’re getting back to their roots by paying more attention to each and every store and to each and every customer. By doing things like making sure inventory isn’t picked over, the window displays are on point and the customer service reps are there to help, they are reviving themselves.

2018

How to Motivate Luxury Shoppers to Spend More and More Frequently

Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post, we’re taking a closer at some alternative strategies for luxury brands to leverage in order to motivate their customers to spend more and more frequently.

2018

2018

How Hotels Can Increase Revenue and Improve the Guest Experience

Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program from another’s when the action required to receive rewards is pretty much the same across the board. But the industry is ready for a change. Skift recently published their State of Loyalty in Hospitality 2017 report, which examines some of the latest trends and strategies among loyalty programs in the hospitality industry. In this blog post, we’re highlighting a few of the key takeaways from the report and offering some actionable suggestions for hotels to employ in order to increase revenue and improve the guest experience.

2018

Groundhog Day: Customer Engagement Mistakes Marketers Keep Making

A lot of marketers keep making the same mistakes over and over -- forgetting who they’re dealing with, not considering their customers’ perspectives, making it a one way relationship. To avoid everyday frustration and achieve real fulfillment marketers need to realize what Phil Connors did and make it about the other person. Here are four of the failed Philisms marketers keep committing and what to do instead.