You’re convinced your loyalty program stinks. Your biggest competitor's program has a far greater value proposition (not to mention, they just launched a beautiful mobile app while your churn rate jumped 5% last quarter).
You feel like the CEO is breathing down your neck to really up your game.
You worry that you are late to the technology shift. You’re unsure what technology solution is right for your organization. There are so many options.
Don’t worry. You're not in over your head. Your loyalty program is probably not an unmitigated disaster. It just needs direction, aim and a mobile-first approach.
The key is to start.