2016

Gamer Insights to Turn Players From Freemium to Premium [Infographic]

Despite the mobile-gaming market expected rise in profits in 2016 (VentureBeat), only one-third of smartphone and tablet users in the U.S. plan to buy any kind of app this year (eMarketer).  These predictions signify a need for a shift in focus from acquisition to retainment of heavy users through increased in-app engagement. In order to gain a better understanding of how developers and publishers can do this (as well as deepen loyalty with average users to convert them to premium, paying players), we surveyed over 5,000 mobile app players on their behaviors and preferences when it comes to mobile-gaming. Check out the findings in the infographic below!

2016

Customer Anonymity is the Enemy of Personalized Engagement

The single most common challenge we hear from marketers is that they want to make their marketing more personalized, but they are unable to do so as a result of their current technology. This isn’t just an anecdotal problem either. A report by PWC found that “94% of CMOs want to increase their marketing personalization.” And eMarketer revealed 46% cite their existing software as prohibiting, rather than enabling personalization.”

2016

How Smartphones Impact Consumer Decision-Making at Grocery & Drugstores [Infographic]

Consumers' expectations and definition of convenience when it comes to grocery shopping have changed dramatically as a result of the many on-demand delivery apps and shopping list apps available at their fingertips. We wanted to dive deeper into how smartphones impact the way shoppers make decisions at grocery and drugstores, so we surveyed over 5,000 consumers about how they use their smartphones for shopping. Take a look at the infographic below for the findings!

2016

#BernieSandersMadeMeWhite: How to Lose Friends & Alienate Customers

Following Bernie Sanders’ surprising wins in the Alaska, Hawaii and Washington State caucuses last Sunday, freelance writer Leslie Lee III tweeted “Ever since I voted for Bernie, I’ve been binge watching Friends. #BernieSandersMadeMeWhite.” Going viral within minutes, the hashtag, though intended to be playful, has sparked a more serious discourse about the ludicrosity of characterizing entire demographics as supporters or non-supporters of a certain political candidate.

2016