2016

2016

2016

What Can Brands Take Away from the Instant Mobile Success of Pokémon GO?

No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app from Nintendo and Niantic Labs that brings the unique creatures of years past to life through geolocation and augmented reality, re-engaging those who have participated in the past while garnering the attention of everyone else who walks down a city street or into a crowded park.

2016

The Presence & Prevalence of Mobile Loyalty in Retail [Infographic]

Our previous research has revealed that retail is one of the most popular app categories and receiving offers and rewards for being a loyal customer is one of the most popular app features. In order to gain a better understanding of specific trends in regards to mobile loyalty programs among retail app users, we surveyed over 4,000 consumers about their preferences. Check out the findings in the infographic below!

2016

How the T-Mobile Domino’s Disaster Could’ve Been Mobile Marketing Magic

Earlier this month T-Mobile rolled out their “T-Mobile Tuesdays” app, designed to surprise and delight customers with new freebies and perks each week. A couple weeks ago a deal offering free Domino’s pizza delighted customers so much that the pizza chain had to pull out of the promotion due to the overwhelming demand. According to TechCrunch, Domino’s couldn’t handle the increase in order volume (Domino’s stores generated three to four times the volume of typical sales for a Tuesday).