2016

4 Ways to Personalize Your Brand's App Experience

The first-party data that apps collect on users give brands the unique advantage of getting to know their customers in a more intimate way than almost any other marketing channel. But that data is only as good as how it’s leveraged. If the only value your app provides is simply existing, it will soon be deleted from users’ homescreens, getting you no closer to your customers or differentiating your brand from competitors. Make the most of your investment in the mobile channel and create a favorable impression of your brand by providing an ultra personalized experience that will be sure to foster good-will and long lasting loyalty. Looking for inspiration about how to do it? Check out our four tips to help you personalize your brand’s app experience.  

2016

2016

2016

What Can Brands Take Away from the Instant Mobile Success of Pokémon GO?

No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app from Nintendo and Niantic Labs that brings the unique creatures of years past to life through geolocation and augmented reality, re-engaging those who have participated in the past while garnering the attention of everyone else who walks down a city street or into a crowded park.

2016

The Presence & Prevalence of Mobile Loyalty in Retail [Infographic]

Our previous research has revealed that retail is one of the most popular app categories and receiving offers and rewards for being a loyal customer is one of the most popular app features. In order to gain a better understanding of specific trends in regards to mobile loyalty programs among retail app users, we surveyed over 4,000 consumers about their preferences. Check out the findings in the infographic below!