2017

How to Engage Out-of-Market Fans

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel as close to the team as possible. A top priority for sports organizations is expanding their fan base. Fans living in the local-market can easily catch a game and buy apparel and merchandise in a local pro-shop. There is also plenty of advertising, discussions of the team in local media, and a variety of other events to keep the team top of mind and attract new fans. But what about your fans who don’t live locally? How can you keep those out-of-market fans engaged and valued? Let’s walk through a few ideas.

2017

Getting Your Customers to Raise Their Hand

Here at SessionM, our clients want to engage and nurture their customers in timely and meaningful ways. There are several key requirements to do this. One of them is to collect all the actions and events that your clients take across channels, such as transactions at the POS, video views on your website, or sharing content from your mobile app. Each action--however large or small--is an important piece of the puzzle to understand your customer and market and message to them effectively.

2017