Here at SessionM, our clients want to engage and nurture their customers in timely and meaningful ways. There are several key requirements to do this. One of them is to collect all the actions and events that your clients take across channels, such as transactions at the POS, video views on your website, or sharing content from your mobile app. Each action--however large or small--is an important piece of the puzzle to understand your customer and market and message to them effectively.
There is a unique opportunity at the intersection of new customer acquisition, and nurturing current clients. This opportunity is the often overlooked “refer a friend” program.