2018

What’s the Difference Between a Personalization Engine and a CDP?

Generic, ‘one-size-fits-all’ offers are failing to increase loyalty and motivate additional purchases. For marketers, executing personalized outreach to customers to drive incremental revenue, frequency and loyalty has become top of mind. But why aren’t more brands sharing relevant and personalized offers to all customers? The challenge is the lack of ability to leverage customer data to power these personalized experiences across channels like the web, SMS, email, point of sale, etc.

2018

How a Customer Data Platform Can Help Hotels and Casinos

True hospitality requires an understanding of how to meet and exceed guest expectations. However, in a world where technology solutions are abundant, but the connection between them is sparse, understanding behavior is much easier said than done. The idea of leveraging data for personalization is not a new concept, especially considering consumers interact with brands through multiple touchpoints. But these sources operate in silos, leaving you with an incomplete picture of each guest. Without an understanding of guests’ preferences, sending unique offers to convert into sales or providing a great on-the-spot experience is nearly impossible. Luckily, customers don’t mind either: according to Deloitte, 79% of US consumers are willing to share personal data for a clear benefit.

2018

Four Ways to Prepare for the Upcoming GDPR

The General Data Protection Regulation (GDPR) is a hot topic. Going into effect May 25, 2018 in the European Union, the regulation will greatly change the way companies must handle the personal data they collect. In May, consumers will have substantial and powerful control over how organizations collect and use information about them, with potentially massive penalties for violation. The severity of this regulation should not be ignored or taken lightly for any brand, including US brands with a global footprint.