Four Ways to Prepare for the Upcoming GDPR

The General Data Protection Regulation (GDPR) is a hot topic. Going into effect May 25, 2018 in the European Union, the regulation will greatly change the way companies must handle the personal data they collect. In May, consumers will have substantial and powerful control over how organizations collect and use information about them, with potentially massive penalties for violation. The severity of this regulation should not be ignored or taken lightly for any brand, including US brands with a global footprint.