Why are the big brands moving away from published Loyalty?
The retail landscape is evolving. Companies like Walmart, Sears, JC Penney and Macy’s are closing stores left and right. It’s alarming but it’s actually a good thing. They’re getting back to their roots by paying more attention to each and every store and to each and every customer. By doing things like making sure inventory isn’t picked over, the window displays are on point and the customer service reps are there to help, they are reviving themselves.