Since the early days of commerce, consumer brands have been asking important data questions. Initially, the big question revolved around “How do I learn more about my customers?”. That question has since been answered. Today, data lives everywhere - in retail stores or restaurant visits, through behaviors taken when visiting a brand’s website, geolocation data from mobile apps, etc. The well of customer data sources is far from dry.
Retail of the future has arrived, courtesy of Amazon. The e-commerce superpower has released plans for Amazon Go, a physical grocery/convenience store leveraging the power of mobile to allow for lightning fast “grab-and-go” checkout. Customers scan a QR code when entering the store, add items to their bags as they please, and simply walk out of the store when finished shopping, with the charge hitting their existing Amazon account. This next generation of retail will come to life early next year, with the first location slotted for Seattle.
The holiday season is right around the corner, and the excitement for gift shopping is building for consumers and retailers alike. With this new season brings shifting trends and preferences for each shopper. One of the most important trends that should be on every brand’s radar is the growing importance of mobile in the marketplace.
Brands are presented with millions of customer data points each and every day. Check out the infographic below to learn about the top ways brands can leverage this data to deliver personalized and relevant content to their consumers.
No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app from Nintendo and Niantic Labs that brings the unique creatures of years past to life through geolocation and augmented reality, re-engaging those who have participated in the past while garnering the attention of everyone else who walks down a city street or into a crowded park.