2018

How to Leverage Transactional Data for Greater Customer Insights

Since the early days of commerce, consumer brands have been asking important data questions. Initially, the big question revolved around “How do I learn more about my customers?”. That question has since been answered. Today, data lives everywhere - in retail stores or restaurant visits, through behaviors taken when visiting a brand’s website, geolocation data from mobile apps, etc. The well of customer data sources is far from dry.

2016

How Can Retailers Create the Same Buzzworthy Experiences As Amazon Go?

Retail of the future has arrived, courtesy of Amazon. The e-commerce superpower has released plans for Amazon Go, a physical grocery/convenience store leveraging the power of mobile to allow for lightning fast “grab-and-go” checkout. Customers scan a QR code when entering the store, add items to their bags as they please, and simply walk out of the store when finished shopping, with the charge hitting their existing Amazon account. This next generation of retail will come to life early next year, with the first location slotted for Seattle.

2016

2016

2016

What Brands Can Learn From the Success of Pokemon Go and Mobile Engagement

No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app from Nintendo and Niantic Labs that brings the unique creatures of years past to life through geolocation and augmented reality, re-engaging those who have participated in the past while garnering the attention of everyone else who walks down a city street or into a crowded park.