2017

5 Customer Data Platform Use Cases for Quick Service Restaurants

The quick service restaurant industry is up against a mounting number of challenges from greater costs and lower margins to consumer demands for higher quality, more options and increased expectations for how they interact and engage with brands. It’s no easy feat to deliver that one-of-a-kind customer experience that consumers have come to expect in an omnichannel world, especially when many QSRs are stuck with legacy technology that limits their ability to gain a single view of the customer and deliver personalized engagements on the right channel at the moment of impact. Here’s the good news though: the birth of a new category of technology--the Customer Data Platform (CDP)--is making it possible for brands to execute all that and then some. Not a believer? Keep reading to learn five CDP use cases for quick service restaurants!

2017

5 Customer Data Platform Use Cases for Retailers

In an omni-channel world, retailers are under immense pressure to differentiate themselves from competitors and deliver a consistent customer experience across all channels at every stage of the buyer’s journey. That’s a tall order for marketers that are limited by legacy technology that can’t distinguish between Customer A and Customer B in time to trigger a tailored response to each individual. Fear not though because real-time unified, actionable data that drives customer experience and deeper brand loyalty isn’t just the stuff of fairytales or the far off future anymore. The emergence of the Customer Data Platform (CDP) is making all that and more a reality. Still skeptical? Keep reading to learn five CDP uses cases for retailers!

2017

4 Ways Loyalty Can Help Retailers Succeed at Customer Identification

According to a recent Forbes article, 70% of retailers indicate customer identification as their top customer engagement priority. Retailers are struggling to identify customers as they enter their stores and continue to rely on customers providing information at point of checkout. Customers are wary of giving up their contact details as they consider the subsequent generic email blasts and other engagements they’ll have to ignore and delete. In order to motivate consumers to identify themselves, retailers need to offer something in return. Keep reading to learn how loyalty can help retailers succeed at customer identification.

2017

4 of the Best Loyalty Tactics to Build Emotional Connections with Customers

Loyalty program membership may be up, but “Consumers’ overall engagement in traditional loyalty programs has declined consistently over the past four years,” according to Retail TouchPoints. This is largely due to the fact that the traditional loyalty tactics that most companies are still relying on merely encourage transactional behaviors, which generally doesn’t help brands move the bottom line in the right direction.

2017

4 Problems Loyalty Marketing Automation Solves for Retailers

Consumer sentiment is clear: the current loyalty model is not working. There is an expectation that brands will engage with customers in a highly personalized manner at the time and channel of the customer’s preference. And despite knowing this expectation exists, most companies are nowhere near delivering on it. This is in part due to many of these offending companies lacking the technological resources to adequately address customer demands. Fear not though retailers--we understand your plight, and are happy to tell you there is a solution: loyalty marketing automation. In this post, we’re breaking down four problems loyalty marketing automation solves for retailers.