2018

Back To The Future: The Role Old School Engagement Will Play in Next-Gen Loyalty

This week we celebrate two landmark anniversaries. The blockbuster hit Back to the Future was released just 33 years ago on July 3, 1985. Amazon was founded almost exactly 9 years later, on July 5, 1994, as a small business selling books, starting out of Bezos's garage. Looking back on these humble beginnings that grew into cultural phenomenons got me thinking about what it means to build true loyalty. Were customers loyal to brands in the early days of the internet? Wait a minute Doc, how was customer loyalty created before that? Is it even possible to create true loyalty in today’s digitally-filtered world?

2018

Loyalty Mistakes Brands Keep Making

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet, some brands seem to be ignoring all the tell-tale signs that they need to rethink their approach. In this blog post we’re calling out some of the most common loyalty mistakes and challenges brands face and talking about what to do instead. Keep reading to learn more!

2018

How Cosmetics CPGs Can Build Customer Loyalty

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for beauty brands to track marketing efficacy across channels and prove a product’s worth to retailers. In this blog post we’re taking a closer look at some ways that beauty brands can overcome these challenges and cultivate deeper, more profitable relationships with their customers.

2018

How Grocers Can Stand Out From Competitors

Grocers have always been a low margin business, but this poses a greater challenge than ever before when they’re up against a new set of competitors in online services, meal kits etc. and customers whose expectations cannot be met without the help of technology, investments in which must be made with caution. According to MarketWatch, only 47% of grocery shoppers said they shopped at one primary supermarket, down from 61% a decade earlier. With shoppers splitting their dollars between so many different vendors and services, where should grocers prioritize their focus to win their customers’ allegiance? In this blog post, we’re taking a closer look at some strategies and innovations for grocers to consider in order to increase shopper loyalty and stand out from competitors.

2018

How to Motivate Luxury Shoppers to Spend More and More Frequently

Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post, we’re taking a closer look at some alternative strategies for luxury brands to leverage in order to motivate their customers to spend more and more frequently.