2018

Loyalty Mistakes Brands Keep Making

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet, some brands seem to be ignoring all the tell-tale signs that they need to rethink their approach. In this blog post we’re calling out some of the most common loyalty mistakes and challenges brands face and talking about what to do instead. Keep reading to learn more!

2018

How Cosmetics CPGs Can Build Customer Loyalty

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for beauty brands to track marketing efficacy across channels and prove a product’s worth to retailers. In this blog post we’re taking a closer look at some ways that beauty brands can overcome these challenges and cultivate deeper, more profitable relationships with their customers.

2018

How Grocers Can Stand Out From Competitors

Grocers have always been a low margin business, but this poses a greater challenge than ever before when they’re up against a new set of competitors in online services, meal kits etc. and customers whose expectations cannot be met without the help of technology, investments in which must be made with caution. According to MarketWatch, only 47% of grocery shoppers said they shopped at one primary supermarket, down from 61% a decade earlier. With shoppers splitting their dollars between so many different vendors and services, where should grocers prioritize their focus to win their customers’ allegiance? In this blog post, we’re taking a closer look at some strategies and innovations for grocers to consider in order to increase shopper loyalty and stand out from competitors.

2018

How to Motivate Luxury Shoppers to Spend More and More Frequently

Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post, we’re taking a closer look at some alternative strategies for luxury brands to leverage in order to motivate their customers to spend more and more frequently.

2018

How Hotels Can Increase Revenue and Improve the Guest Experience

Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program from another’s when the action required to receive rewards is pretty much the same across the board. But the industry is ready for a change. Skift recently published their State of Loyalty in Hospitality 2017 report, which examines some of the latest trends and strategies among loyalty programs in the hospitality industry. In this blog post, we’re highlighting a few of the key takeaways from the report and offering some actionable suggestions for hotels to employ in order to increase revenue and improve the guest experience.