The delta between success and failure is often a razor thin margin.
The way marketing is being conceived of and executed is changing in nothing short of a “through the looking glass” sort of way. Monoliths are being broken down into their atomic components. What was slow is fast. What went first is now last. And in some quarters, what was once revered is now reviled.
Looking out my window here at SessionM in Boston’s ever-changing Seaport, I glimpse a bit of everything. At this exact moment I see cars move along left and right on Seaport Boulevard. A few pedestrians come and go to and from lunch and appointments. An enormous DHL plane is taking off at Logan. An Aer Lingus plane with its distinctive kelly green markings is landing. A massive cargo ship is pulling off the docks with its containers empty on a voyage back from where it came-- likely to do it all over again in a few weeks. There’s a tanker ship just sitting out in the harbor and a commuter ferry headed for the south shore.
Valentine’s Day is the ultimate celebration of Personalization (and crass capitalism). Consumer companies would be well advised to avoid common mistakes oft repeated by consumers themselves on the day Hallmark made for us out of the delicious creamy nougat center of their hearts.
SessionM and Salesforce Clouds Make Loyalty Marketing One-Stop Shopping