Valentine’s Day is the ultimate celebration of Personalization (and crass capitalism). Consumer companies would be well advised to avoid common mistakes oft repeated by consumers themselves on the day Hallmark made for us out of the delicious creamy nougat center of their hearts.
SessionM and Salesforce Clouds Make Loyalty Marketing One-Stop Shopping
Retail is not dead. Not even mostly dead as they said in The Princess Bride.
There is so much time spent on the “How” of developing a single view of the customer— public or private cloud tenancy, data cleansing and hygiene, establishing access and permissions, and so on— that sometimes “Why” gets lost in the weeds.
Data does not have a great deal of intrinsic value in isolation. Said differently—it’s what you do with data that matters. Collecting it is of little direct benefit when it’s simply stored to no end. Conversely, when it’s put to use in service of your business goals--and chief among those should be delivering the kind of personal engagement that makes customers more loyal and more profitable--companies can be transformed.