2018

The New 'Calendared' Approach to Customer Engagement

“Sales!” aren’t going anywhere, folks. Nor are ‘events’ or ‘promotions’ or any of the obligatory retail tactics that have been in practice since Sears met Roebuck. Calendared events bring focus and discipline to retail, enabling operational excellence, maximizing buying power, and enhancing cross-departmental collaboration. The “event” itself is the tip of the proverbial iceberg. No corner of the office can remain on the sidelines during an event. Merchants make ‘special buys’, legal approves terms, finance makes sure the numbers add up, store ops prep the sales floor for the onslaught, marketing promotes… It takes a village to have a ‘Dads and Grads’ sale, funny as that sounds.

2018

The Right to be Remembered

It seems clear that we’re rapidly coming to the point where the data’s one-way street is hitting a dead-end. No more will consumers allow their data to be used, explicitly or implicitly, in service to some corporate gain. At least, not without that windfall making its way back to them in the form of some experience or other tangible benefit.

2018

2018

2018