2018

3 Questions to Answer If You're Thinking About Launching (or Rebooting) a Loyalty Program

Most brands understand the value of loyalty, but few get it right. Generic, one-size-fits-all loyalty tactics fail to attract customers and are costly for brands. Retaining loyal customers is critical to a business as attracting new ones becomes increasingly difficult in crowded, competitive landscapes. On top of that, navigating a crowded loyalty marketplace is tricky and time-consuming in general, but even more so when considering what your brand defines as loyalty versus simply thinking about it in terms of what is working for your competitors. So where do you start? What do you need? What can you do without? Amidst all the buzzwords and claims, how do you really understand the value of loyalty as it applies to your business and how can it drive incremental spend?

2018

2018