2018

2018

2018

2018

2018

3 Ways Restaurants Can Maximize Mobile Order Data

The advent of mobile payment technology has sparked a digital revolution in the restaurant industry. While some companies have embraced this to create more engaging and personalized customer experiences, others have become stuck in the old-school ways of points and punch cards. Starbucks is a perfect example of a brand leveraging their mobile technology and data to improve how they interact with customers, rewarding them for purchases with stars, in-app offers and even free drinks on their birthday. However, other large coffee shops are frozen in the past, giving out free cups of joe as long as the customer has previously purchased nine. This doesn’t incentivize savvy consumers anymore, and the company is simply giving away free product. In order to compete with some of the world’s most innovative brands there needs to be a change in strategy. To help, we put together three different ways quick service restaurants can maximize their mobile order data to improve the customer experience -- dig in!