2018

2018

Customer Engagement Love Story: Nike

Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air Max technology, we can help them be more like Nike when it comes to the way they engage customers. Keep reading to learn four tactics Nike is employing to develop loyal customers and takeaways marketers can use to apply to their own companies. Just do it!

2018

2018

How Fitness Centers Can Improve the Member Experience

The fitness industry has undergone a significant change over the past several years. The rise in popularity of programs such as Spinning, CrossFit and Barre have revolutionized the space. Different classes mixed with more adept technology have blended together to create a dramatically different customer experience. However, most fitness centers, health clubs and gyms struggle to recognize their individual members across touchpoints, and fail to provide them with relevant content that keeps them engaged off-premise and motivated to come back.

2018

Customer Personalization: The Good, Bad and Ugly of 2017

In 2017 we learned how important customer personalization truly is; according to Accenture the retail industry lost out on $756 billion due to a failure to personalize. To add insult to injury the same study showed that 44% of US consumers became frustrated when companies failed to provide relevant personalized experiences. . The good news is that 2017 is over and in 2018 marketers can use their new budget to create a smarter engagement strategy! With this in mind we wanted to look back at the past year and point out a brand doing personalization right, another one that needs a bit of work and a couple that are dangerously behind the eight ball.