2017

Right Time Marketing in Hospitality

The hospitality industry recognizes that understanding the guest and reacting to her behaviors at the right time with the right message over the right channel is critical to building customer engagement and loyalty. Serving a multitude of service options to multiple guests every day results in a lot of customer interaction points. Hotels increasingly have large amounts of data about customers, their history, preferences and activities. Being able to react in real time to newly gathered information captured in ongoing dialogues opens up new opportunities about what offers should be extended and how guests are treated.