2017

Win More Customer Moments With Event-Triggered Offers

Brands aren’t having any difficulty collecting data, yet they struggle to provide consumers with meaningful engagements, continuously blasting push notifications and emails that rarely catch the consumer’s eye. Marketers want a return on their efforts. So how do you create offers that stand out above the rest? Deliver event-triggered offers. According to Gartner “Event-triggered offers can be up to five times more effective than traditional campaigns”. Keep reading for a few examples of how companies can incorporate event-triggered offers into their strategy to stand out and crush the competition.

2017

Build vs. Buy: Beware of the Build

Long before companies start evaluating solutions, the desire to build vs. buy is based on a corporate culture that some IT leaders may not want to hand control over to other entities for fear that solutions may be more of a black box, come with more than they need or offer little ability to tweak or customize. A lot of IT professionals would prefer to have more intimate control over resources, how the tech works, etc. Not to mention, for an IT technologist building can be more fun and exciting. However, building and operating your own solution is no walk in the park. In this blog post, we’re taking a closer look at some pitfalls and cautionary tales of building your own tech. Keep reading to learn more!

2017

Customer Engagement Gone Wrong: Equinox

A new Equinox recently opened up near the SessionM headquarters and I, as well as a couple colleagues joined. The facilities are amazing; the classes are excellent; and the staff is friendly. (Don’t worry this is not a gym review). While there’s a lot to like about Equinox, this brand is struggling to provide a sophisticated, frictionless member experience. Buckle up--it’s time for another customer engagement gone wrong story, and it’s not pretty.

2017

Build vs. Buy: The Top Factors for Brands to Consider

CIOs and CTOs have generally moved past denial and into ‘acceptance’ that they need to make changes to their marketing stacks to compete and win in an omnichannel-24/7-personalized world. The question is now ‘How?’. Central to unpacking that critical decision is the ‘Build vs. Buy’ dilemma. What follows is but a few of the key issues to weigh before embarking down a path:

2017

Build Greater Customer Loyalty Through Non-Transactional Behaviors

While loyalty programs have become a must-have feature of most companies’ acquisition and retention strategy, many of these programs are failing at actually creating loyal customers. According to a recent Accenture report, 71% of respondents said that loyalty programs didn’t make them any more loyal. Punch cards, points for spend, and irrelevant discounts sent to the masses aren’t the best avenue for developing a committed customer base.