2018

2018

Incentives That Motivate Customer Behavior

SessionM recently announced new advanced loyalty solutions for clients to bolster customer frequency, spend and brand advocacy. With this new domain of features, SessionM clients now have a powerful suite of possibilities for engaging and motivating customers.

2018

2018

The New 'Calendared' Approach to Customer Engagement

“Sales!” aren’t going anywhere, folks. Nor are ‘events’ or ‘promotions’ or any of the obligatory retail tactics that have been in practice since Sears met Roebuck. Calendared events bring focus and discipline to retail, enabling operational excellence, maximizing buying power, and enhancing cross-departmental collaboration. The “event” itself is the tip of the proverbial iceberg. No corner of the office can remain on the sidelines during an event. Merchants make ‘special buys’, legal approves terms, finance makes sure the numbers add up, store ops prep the sales floor for the onslaught, marketing promotes… It takes a village to have a ‘Dads and Grads’ sale, funny as that sounds.

2018

Preparing for a Successful CDP Implementation

So you went and licensed yourself a customer data platform…now what? How can you successfully launch the newest shiny object in marketing technology? It comes down to one basic principle, preparation. Since being successful in anything requires one to be prepared, let me unpack this a bit…