2018

Preparing for a Successful CDP Implementation

So you went and licensed yourself a customer data platform…now what? How can you successfully launch the newest shiny object in marketing technology? It comes down to one basic principle, preparation. Since being successful in anything requires one to be prepared, let me unpack this a bit…

2018

2018

The Right to be Remembered

It seems clear that we’re rapidly coming to the point where the data’s one-way street is hitting a dead-end. No more will consumers allow their data to be used, explicitly or implicitly, in service to some corporate gain. At least, not without that windfall making its way back to them in the form of some experience or other tangible benefit.

2018

2018