2017

4 Ways Loyalty Can Help Retailers Succeed at Customer Identification

According to a recent Forbes article, 70% of retailers indicate customer identification as their top customer engagement priority. Retailers are struggling to identify customers as they enter their stores and continue to rely on customers providing information at point of checkout. Customers are wary of giving up their contact details as they consider the subsequent generic email blasts and other engagements they’ll have to ignore and delete. In order to motivate consumers to identify themselves, retailers need to offer something in return. Keep reading to learn how loyalty can help retailers succeed at customer identification.

2017

Top QSR Loyalty Program Roundup

Loyalty programs in the U.S. are seeing a sharp decline in active participation that doesn’t coincide with the high number of program signups. More people are signing up, especially for that initial discount or reward, but not returning after the fact. On average, each American is a member of 13.4 loyalty programs, but is only actively engaged with 6.7% of them.. With 2.6 billion total loyalty program participants, why are so many people signing up and losing interest?

2017

Turning on the Faucets: Decisions in the Data Streams

Time kills all deals. Or more correctly, time delays all deals. This is why in retail the impulse buy section is placed less than five feet away from the checkout counter. This is why when there are more than three people in line at a store, clerks are instructed to call for additional help. And this is why ecommerce sites like Amazon have had a laser focus on reducing the number of clicks between arriving at the homepage and completing a purchase.

2017

4 of the Best Loyalty Tactics to Build Emotional Connections with Customers

Loyalty program membership may be up, but “Consumers’ overall engagement in traditional loyalty programs has declined consistently over the past four years,” according to Retail TouchPoints. This is largely due to the fact that the traditional loyalty tactics that most companies are still relying on merely encourage transactional behaviors, which generally doesn’t help brands move the bottom line in the right direction.

2017

4 Problems Loyalty Marketing Automation Solves for Retailers

Consumer sentiment is clear: the current loyalty model is not working. There is an expectation that brands will engage with customers in a highly personalized manner at the time and channel of the customer’s preference. And despite knowing this expectation exists, most companies are nowhere near delivering on it. This is in part due to many of these offending companies lacking the technological resources to adequately address customer demands. Fear not though retailers--we understand your plight, and are happy to tell you there is a solution: loyalty marketing automation. In this post, we’re breaking down four problems loyalty marketing automation solves for retailers.