2016

2016

What Clues Can Apple’s iOS 10 and iPhone 7 Provide to Brands (Part 3)

Apple’s new operating system, iOS10, was released to iPhone users in mid-September. Last week, Apple reported an adoption rate of roughly 54% for the new operating system. This news represents that over the course of approximately one month, more than half of all iPhone users are now up-to-date with the newest software. This type of adoption timeframe is unheard of with other mobile hardware/software providers.

2016

What Clues Can Apple’s iOS 10 and iPhone 7 Provide to Brands? (Part 2)

Apple’s release of iOS 10 and the iPhone 7 has created a buzz amongst the media and consumer electronics aficionados alike. As in years past, these big events usually have dedicated consumers clamoring to download the newest update package and camping in front of Apple Stores to be one of the first to get their hands on the new equipment. The result is often record-setting openings like the 10 million iPhone 6/6s devices that flew off shelves in 2014 during the first three days of sales.

2016

2016

5 Ways to Avoid a Generic QSR Mobile Experience

QSRs are under immense pressure to “be on mobile” or succumb to the threat of being surpassed by the competition. But what does “being on mobile” mean exactly? The answer isn’t cut-and-dry. There is no one-size-fits-all solution for being successful on mobile. Just because one type of mobile strategy works for one company, even within the same industry, doesn’t mean it will be a sure bet for your company. Rather than setting out to copy brands that are successful on mobile, QSRs should focus on developing strategies that will enable positive and unique interactions with your brand. Looking for some inspiration? Keep reading to pick up five simple ways to avoid a generic QSR mobile experience.