2016

What Clues Can Apple’s iOS 10 and iPhone 7 Provide to Brands? (Part 2)

Apple’s release of iOS 10 and the iPhone 7 has created a buzz amongst the media and consumer electronics aficionados alike. As in years past, these big events usually have dedicated consumers clamoring to download the newest update package and camping in front of Apple Stores to be one of the first to get their hands on the new equipment. The result is often record-setting openings like the 10 million iPhone 6/6s devices that flew off shelves in 2014 during the first three days of sales.

2016

2016

5 Ways to Avoid a Generic QSR Mobile Experience

QSRs are under immense pressure to “be on mobile” or succumb to the threat of being surpassed by the competition. But what does “being on mobile” mean exactly? The answer isn’t cut-and-dry. There is no one-size-fits-all solution for being successful on mobile. Just because one type of mobile strategy works for one company, even within the same industry, doesn’t mean it will be a sure bet for your company. Rather than setting out to copy brands that are successful on mobile, QSRs should focus on developing strategies that will enable positive and unique interactions with your brand. Looking for some inspiration? Keep reading to pick up five simple ways to avoid a generic QSR mobile experience.

2016

2016

How to Motivate QSR Customers to Create Profiles

We understand how crucial it is that your QSR app has stellar ratings, that it has a lot of cool features, and that a certain percentage of sales are made through the app, but none of these metrics will mean much if people aren’t converting from web to mobile accounts. Getting consumers to take that next step and reveal themselves can be challenging, but we’ve got a few tips to help you motivate more QSR customers to create profiles (and build loyalty in the process!).