2017

What's Real-Time Marketing?

Traditional marketing has been slow and static, limiting marketers’ visibility into customer behavior. Marketers are stuck with slow data in batches, manual, list-based segmentation and scheduled campaigns. This doesn’t work and isn’t sustainable for a couple reasons. One--working with legacy systems means things take marketers way longer than they should. Two--these systems prohibit brands from delivering on customers’ expectations that brands meet their needs, recognize who they are across every channel and value them for their business and advocacy. What’s the alternative? Real-time marketing. In this blog post, we’re discussing some of the main challenges facing marketers at enterprise B2C companies and taking a closer look how real-time marketing can help solve them.

2017

How to Prevent and Mitigate Backlash from Loyalty Program Changes

A number of notable brands, including Sephora, Target and Pampers have recently rolled out changes to their loyalty programs. These changes have not been received positively by consumers. Many members of Sephora’s Beauty Insider Rewards Program have threatened to take their business to Sephora competitors like Ulta. Consumers took to Facebook to voice their frustration with Pampers’ new app. One consumer posted, "This new app is a joke right? Pampers really dropped the ball on this one!!!! Epic app launch fail award goes to Pampers!!!!!" These sentiments raise an important question: What can brands do to prevent or mitigate backlash when implementing a loyalty program change members won’t receive favorably?

2017

4 Benefits Executives Can Expect from Having A Single View of the Customer

Whether you call it the “single view”, the “golden record” or the “canonical source of truth”, the idea that you can deliver a better experience to your customers if you have a better holistic sense of who they are, how they’re engaging right now and what they’ve done in the past is passed debate. No one can seriously contest it. The level of effort required, how to get there, and so on are the subject of ongoing and robust discussion. That’s appropriate.

2017

4 Signs You Might Need A New Customer Engagement Platform

Most brands are collecting a ton of customer data, but are facing a number of limitations related to what they can do with that data due to the shortcomings of their current legacy technology stack. Exploring and deploying new technology is a big production though. There are so many vendors vying for your attention and saying such similar things, it’s hard to distinguish what actually makes sense for your business needs. It’s our experience that marketers who need a new customer data and engagement solution are plagued by the same problems. In this blog post, we’re taking a closer look at four signs your brand might need a customer data and engagement platform. Keep reading to learn more:

2017