2017

The Future of the Restaurant Experience

Predictions are always suspect, but some trends are undeniable. Automation has permeated our culture since the early days of the industrial revolution. The formula is simple - if an industry relies on processes that can be systematized, repeated, and scaled profitably, it will eventually be "disrupted". This is sometimes called "progress", a Darwinian drive to remove inefficiency in pursuit of profit. Do more work. Do it faster. Do it cheaper. Rinse and repeat. Computers have accelerated this, and they consistently get faster and better at it. But one area of everyday life has stubbornly remained immune from automation: the full-service restaurant.

2017

2017

2017

How to Engage Out-of-Market Fans

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel as close to the team as possible. A top priority for sports organizations is expanding their fan base. Fans living in the local-market can easily catch a game and buy apparel and merchandise in a local pro-shop. There is also plenty of advertising, discussions of the team in local media, and a variety of other events to keep the team top of mind and attract new fans. But what about your fans who don’t live locally? How can you keep those out-of-market fans engaged and valued? Let’s walk through a few ideas.

2017

How to Achieve a Dynamic, Single View of the Customer

Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate. This is changing how consumers are capable of engaging with a brand and their perception of a brand's ability to engage with them. Many of the problems and barriers that prevent a brand from meeting those expectations start with data silos and bottlenecks across the different systems that a brand uses for customer engagement.