2017

Turning on the Faucets: Increase Customer Engagement in Less Time

Time kills all deals. Or more correctly, time delays all deals. This is why in retail the impulse buy section is placed less than five feet away from the checkout counter. This is why when there are more than three people in line at a store, clerks are instructed to call for additional help. And this is why ecommerce sites like Amazon have had a laser focus on reducing the number of clicks between arriving at the homepage and completing a purchase.

2017

4 Best Loyalty Tactics to Build Emotional Connections with Customers

Loyalty program membership may be up, but “Consumers’ overall engagement in traditional customer loyalty programs has declined consistently over the past four years,” according to Retail TouchPoints. This is largely due to the fact that the traditional loyalty tactics that most companies are still relying on merely encourage transactional behaviors, which generally doesn’t help brands move the bottom line in the right direction.

2017

How Hotels Can Strengthen Customer Relationships

In the competitive travel and hospitality industry, hotel chains must think and act with the personal touch of a B&B proprietor in order to keep guests coming back again and again. Even with thousands of guests checking in and out of different properties across the globe every day, there are some tactics hotel chains can leverage to make every interaction with every customer on every channel feel unique and tailormade.

2017

How the Worst QSR Apps Can Improve Customer Loyalty & Engagement

Back in June 2016 ARC analyzed the mobile user sentiment of the native Android and iOS apps of 55 of the top 100 restaurant brands. In order to qualify for the analysis, brands had to have a native Android and/or iOS app with a statistically significant cumulative volume of app store reviews. ARC ranked the chains based on a weighted average of their Android and iOS mobile user sentiment scores (see image below).

2017