2016

2016 Holiday Shopping & Mobile Marketing Trends [Infographic]

The holiday season is nearly upon us, and consumers have wasted little time starting their holiday shopping. 2016 is expected to be record setting for retail holiday sales, with $655.8 billion projected to be spent on gifts and other goodies, leaving brands scrambling to stay in the conversation by targeting consumers in ways that will drive higher sales.

2016

2016

2016

What Clues Can Apple’s iOS 10 and iPhone 7 Provide to Brands (Part 3)

Apple’s new operating system, iOS10, was released to iPhone users in mid-September. Last week, Apple reported an adoption rate of roughly 54% for the new operating system. This news represents that over the course of approximately one month, more than half of all iPhone users are now up-to-date with the newest software. This type of adoption timeframe is unheard of with other mobile hardware/software providers.

2016

What Clues Can Apple’s iOS 10 and iPhone 7 Provide to Brands? (Part 2)

Apple’s release of iOS 10 and the iPhone 7 has created a buzz amongst the media and consumer electronics aficionados alike. As in years past, these big events usually have dedicated consumers clamoring to download the newest update package and camping in front of Apple Stores to be one of the first to get their hands on the new equipment. The result is often record-setting openings like the 10 million iPhone 6/6s devices that flew off shelves in 2014 during the first three days of sales.