2017

How CPG Brands Can Increase Sales & Build Loyalty

CPG brands face the challenge of having their products sold across the shelves and online sites of many different retailers, creating a difficult task of piecing together the journey of a customer that purchases a product from the brand. But there is much success to be had for those brands that can overcome those challenges. One driving factor in the quest for increasing CPG sales and brand loyalty is a sound omni-channel strategy. In this blog post, we’re taking a closer look at some of the main challenges CPG brands are dealing with and strategies they can employ to achieve more revenue and deeper relationships with customers.

2017

Value of Customer Driven Data: Declared, Observed, Calculated

The definition of customer data has evolved immensely over the last few years. With companies finally cracking the code behind “Big Data”, they are now trying to define and understand the power behind the customer data they can now tap into. Known customer-driven data is by far the most valuable. SessionM identifies this type of data into three different categories: declared, observed and calculated.

2017

Amazon Prime Day Reveals the Future of Loyalty

Amazon Prime Day Reveals the Future of Loyalty In just a couple of years, Amazon has turned its one-day anniversary sale into arguably the most successful loyalty campaign ever created. From its humble beginnings in 2015, Prime Day has amplified July 10 th and 11 th into retail’s mid-year equivalent of Black Friday and Cyber Monday. And while this new holiday is difficult to replicate, Prime Day has cracked the code on customer loyalty in ways that should make marketers’ ears perk up. When it comes to loyalty, Prime Day is designed to serve three key purposes – increasing incremental sales, attracting more members and celebrating Amazon’s most loyal customers. Sound familiar? Getting new customers, keeping them and increasing their purchase frequency is the not-so-secret formula to any successful loyalty program. But these goals are easier said than accomplished.

2017

How Sports Teams Can Increase Revenue with Personalized Engagements

Your fans may have a love of the game in common, but in order to sell tickets, merchandise and concessions, you can’t treat them all the same. Season ticket members are a different breed than partial season ticket members and non-members are different still. The key to gaining the most revenue out of each segment of your fanbase is to deliver the best, most relevant engagement on the best, most relevant channel based on what the data tells you. In this blog post, we’re taking a look at some examples of how sports teams can drive ticket sales and revenue from in-stadium purchases.

2017

The Consumer Engagement Revolution

It’s the beginning of the glorious Independence Day weekend. Here in Boston, it’s particularly poignant. As I’m typing this I can look out the window on the Boston Harbor and easily imagine crates and crates of tea happily bobbing up and down in defiance.