2016

2016

4 Must Do Best Practices to Deliver A Best-in-Class QSR App Experience

Quick service restaurants have a massive opportunity to capitalize on the rapid adoption of mobile among consumers to increase engagement and foster loyalty. Quick service restaurant apps are the most popular within the foodservice category. So what can QSRs do to replicate the success of the best of the best? Keep reading to learn four must-do best practices to deliver a best-in-class QSR app experience:

2016

2016

4 Ways to Personalize Your Brand's App Experience

The first-party data that apps collect on users give brands the unique advantage of getting to know their customers in a more intimate way than almost any other marketing channel. But that data is only as good as how it’s leveraged. If the only value your app provides is simply existing, it will soon be deleted from users’ homescreens, getting you no closer to your customers or differentiating your brand from competitors. Make the most of your investment in the mobile channel and create a favorable impression of your brand by providing an ultra personalized experience that will be sure to foster good-will and long lasting loyalty. Looking for inspiration about how to do it? Check out our four tips to help you personalize your brand’s app experience.  

2016