2018

2018

Four Ways to Prepare for the Upcoming GDPR

The General Data Protection Regulation (GDPR) is a hot topic. Going into effect May 25, 2018 in the European Union, the regulation will greatly change the way companies must handle the personal data they collect. In May, consumers will have substantial and powerful control over how organizations collect and use information about them, with potentially massive penalties for violation. The severity of this regulation should not be ignored or taken lightly for any brand, including US brands with a global footprint.

2018

Customer Engagement Love Story: Nike

Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air Max technology, we can help them be more like Nike when it comes to the way they engage customers. Keep reading to learn four tactics Nike is employing to develop loyal customers and takeaways marketers can use to apply to their own companies. Just do it!

2018

What Are Tags and Why Should You Use Them?

Customers interact with your brand on an ongoing basis; as a marketer, it’s highly valuable to know when significant events or actions have occurred. By using tags you can begin to understand and take action in real time when those events and behaviors are happening -- not sometime in the future, but right now!

2018

Loyalty Mistakes Brands Keep Making

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet, some brands seem to be ignoring all the tell-tale signs that they need to rethink their approach. In this blog post we’re calling out some of the most common loyalty mistakes and challenges brands face and talking about what to do instead. Keep reading to learn more!