2018

Sharks in Retail: 4 Steps Towards Becoming a Disrupter

Retail is seeing the most intense disruption in history with the rapid rise of eCommerce and the adoption of big data technologies. There have been winners and losers during this period, as some retailers have defied gravity to float to the top while others have wearily sunk to irrelevance.

2018

True Life: Why I Switched from Legacy Tech to Modern Customer Engagement (And Why You Should Too)

I recently made a career move and joined SessionM. Several of my old companies sat on an aging, legacy tech stack with years of technical debt. I recognized that in order to achieve my career goals, I needed to make a move to a company on the cutting edge of technology whose approach to cloud computing and software development was smart, thoughtful and differentiated. I knew that this was the team I needed to join when I found SessionM.

2018

SessionM at NewCo: How Brands Can Achieve One-to-One Personalization

Looking out my window here at SessionM in Boston’s ever-changing Seaport, I glimpse a bit of everything. At this exact moment I see cars move along left and right on Seaport Boulevard. A few pedestrians come and go to and from lunch and appointments. An enormous DHL plane is taking off at Logan. An Aer Lingus plane with its distinctive kelly green markings is landing. A massive cargo ship is pulling off the docks with its containers empty on a voyage back from where it came-- likely to do it all over again in a few weeks. There’s a tanker ship just sitting out in the harbor and a commuter ferry headed for the south shore.

2018

How Cosmetics CPGs Can Build Customer Loyalty

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for beauty brands to track marketing efficacy across channels and prove a product’s worth to retailers. In this blog post we’re taking a closer look at some ways that beauty brands can overcome these challenges and cultivate deeper, more profitable relationships with their customers.

2018

How to Reactivate the Last Guest

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds of conversations with restaurant brands, there are a few common challenges we’ve heard repeatedly. These are the roadblocks preventing chains from providing the type of experience that their guests long for and is required in order to stand out from competitors. In this blog post, we’re taking a closer look at those challenges and some ‘how-tos’ to reactivate the last guest.