Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
Quote of the week:
“Technology has changed the consumer purchase journey. We need to make sure we seize the opportunities and prepare ourselves to give consumers what they need.” - Martin Aubut. L’Oréal Canada’s chief digital officer (WARC)
The World Cup is here!
The 21st edition of the FIFA World Cup began yesterday in style as the Russian team thumped the squad from Saudi Arabia to the tune of five to nil. Over the next month we’re excited to watch some of the world’s best footballers (soccer players for those in the states) ply their trade in an effort to be named World Champions. While we’re very disappointed to not have the U.S. in the World Cup, our colleagues in England are hoping the likes of Harry Kane and Raheem Sterling lead The Three Lions to glory!
Check out this article from SportTechie on how soccer technology has evolved since the previous World Cup!
Seize every mobile moment in the consumer journey
Mobile devices are a digital extension of our lives - and the lives of our customers. Find out how to influence their buying choices by applying Real-Time Interaction Management (RTIM) to connect with consumers in our new whitepaper co-written with Publicis.Sapient.
First GDPR, now The California Consumer Privacy Act?
While you might be hearing more about GDPR, there’s another acronym on the customer data protection scene that could pose tougher regulations for companies collecting customer data...enter CCPA. Both GDPR and CCPA address the collection of personal information by businesses, but they’re actually quite different. Check out this article from the AdExchanger to find out how they stack up against each other.
The grocery retail war is on!
How can grocers compete against Amazon? To start, they need to make significant changes to their customer experience. Brands in all industries are no longer competing on product or price; it’s all about the customer experience. Find out how grocers can remain competitive with several strategies from our new blog post!
How can retailers attempt to keep up with today’s ecommerce giants?
Customers crave personalization, which means retailers need to be deploying AI, big data analysis, and other emerging technologies to improve the customer experience. VentureBeat provides three ways some of the world’s largest retailers are employing AI to keep their brick-and-mortar stores afloat in this article.