Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
Quote of the week:
“In order to provide our customers with exceptional service, product knowledgeability and a frictionless experience, we need to understand how they interact with each of the individual touchpoints within the Barneys New York brand. With the launch of a tender neutral loyalty platform combined with an enhanced customer service application, we are able to demonstrate our appreciation for a broader customer base and personalize their shopping experience, which inevitably builds deeper brand loyalty amongst our new and existing customers." - Tomm Miller, Executive Vice President of Marketing and Communications at Barneys New York.
Putting customer data at the heart of engagement to drive deeper loyalty
This week SessionM announced a new integration with Salesforce (Business Wire) to help brands unlock customer data to fuel interactions. SessionM is now directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on the Salesforce AppExchange. Shelley Bransten, Senior Vice President of Retail & Consumer Goods at Salesforce had this to say about the exciting new partnership, “Brands that are winning today put their consumers and shoppers at the center of everything they do. With Salesforce and SessionM, brands can transform and personalize the shopping experience and drive customer loyalty."
How can I leverage transactional data for greater customer insights?
Justin Frazier, a Product Manager at SessionM, walks readers through the ways SessionM helps companies leverage their customer data through core features offered at the point-of-sale, kiosks, and ecommerce platforms in our new blog post.
The tech behind the customer data platform
SessionM CMO Patrick Reynolds joined Neil Hughes of the Tech Blog Writer Podcastto discuss MarTech trends, Customer Data Platforms and how the rise of AI doesn't mean the fall of marketing jobs. This half an hour podcast is perfect for your commute or weekend chores.
Loyalty lessons from the World Cup
The 2018 World Cup has given us drama, last-second winners, and unbelievable displays of skill from some of the world’s best. Before sitting down (or standing up) to watch the knockout rounds check out how the 2018 World Cup explains the power of true customer loyalty.
I have a great loyalty program; how can I get customers to use it?
Associates, servers and waitstaff are the front lines to champion and accelerate your loyalty program. Alex Hill, a Solutions Consultant at SessionM penned a new blog post on how to increase loyalty program adoption rates and usage by incentivizing front line staff.