Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
Quote of the week:
“The whole industry had gone too far in terms of using people’s data and we believe that trust is the new currency, so it’s really important we base our relationship with consumers on trust and consent.” - Lubomira Rochet. Chief Digital Officer at L’Oréal.
Friday the 13th? More like happy Fri-day!
Happy National French Fry Day! While many quick service restaurants will undoubtedly have no problem selling their fried potatoes today, there remains a deeper issue for companies in this space: incentivizing customers to purchase more and more frequently. To help we addressed some of the main concerns behind how to reactivate the last guest.
Why are so many big brands moving away from published loyalty programs?
The traditional loyalty program employed by many retailers and restaurants has become antiquated. Our new blog post digs into the strategy Macy’s, Target and others are turning to in order to foster more emotional customer connections.
Nike is putting data at the heart of engagement
The iconic footwear and apparel brand opened a new concept store in LA. Unlike other pop-up and concept stores, Nike is using customer data to merge the physical and digital worlds to create more personalized experiences, services and product assortment. We’ve always been a fan of Nike’s engagement strategy.
The silver lining of GDPR
L’Oréal is welcoming the unintentional data clear up that has emerged as a result of the recently implemented EU General Data Protection Regulation (GDPR), stating that it’s helping the company target specific consumers who genuinely want to interact with its products (Global Cosmetics News). Learn more about the steps companies can take to become GDPR compliant in this post.
An upward trajectory for the CDP industry
As a Customer Data Platform we see many articles attempting to explain the CDP marketplace and the differentiators between each vendor in the space. However, one thing is for sure, and that’s the fact that the CDP industry is growing rapidly. Employment for CDPs grew 76% in the past year alone! Judging by how cozy our Boston office is getting, SessionM is certainly contributing to this growth. Learn more about the rise of the Customer Data Platform industry in this article from Customer Think.