Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
Quote of the week:
“Our platform is purpose-built to inspire loyalty in consumers as measured by increased frequency, spend and satisfaction. That's made possible through delivering high-impact personalized experiences that are rooted in every customer's unique data. It’s extremely gratifying when some of the best and most innovative companies in the world look to SessionM to help them solve their most pressing initiatives around personalization and customer engagement.” - Lars Albright. Co-Founder & CEO of SessionM.
We had a pretty big week!
That’s probably an understatement, we had a HUGE week! On Monday we officially announced the $23.8 million funding round led by Salesforce Ventures with full participation from other existing premier investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. From there we were featured in articles in TechCrunch, VentureBeat, Ad Exchanger, and MarTech Series just to name a few. We also saw our highest weekly website traffic, noticed competitors bidding on our name on Google Search, and popped a really really big bottle of champagne. However, we haven’t let the success go to our heads -- everyone is currently hard at work this Friday afternoon! (Although there were donuts this morning, so some might be experiencing a sugar crash).
How can restaurants get to know their customers?
Stephanie Perdue, CMO at TGI Fridays, provided Forbes with deep insights into how they’re using digital communications to improve the online and in-restaurant experience. Additionally, check out this great podcast she did with Blake Morgan of Forbes, to learn more about the solutions we’re providing them with.
Nike made the right bet at the World Cup
The 2018 edition of the World Cup is over, and what a tournament it was! While France is undoubtedly celebrating the most, there’s a company located in Beaverton, Oregon that must be pretty happy with the result as well. Not only did both teams in the Final wear Nike jerseys, but the tournament’s MVP, top scorer, top young player, and top goalkeeper all wore the famous swoosh. Nike posted rising revenue for soccer for the first time in four years (bloomberg), and the momentum is expected to carry on the way a marauding run from Kylian Mbappe does. For more World Cup news, check out our blog post on what the tournament can teach us about customer loyalty.
Do brands need a DMP, CDP and a marketing database?
With many different technologies in the marketplace, confusion is abundant. In this article from MarTech Advisor, Peter Rogers, VP of Technology at Merkle, defines the landscape, articulates the differences in the tools and makes the case that brands need a DMP, CDP and a marketing database.
Interested in consumer privacy issues?
Join SessionM VP of Global Privacy, Andy Dale and other industry experts for the Digital Media, Technology & Privacy Seminar: “The Value of First-Party Data in the Ever Changing Marketing Landscape” on August 1st in New York City. Click here to learn more.