Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world.
Quote of the week:
“Good morning everybody, lets get this bread.” - @panerabread, politely showing brands how to go viral on Twitter.
The cheesiest day of the year
National Cheeseburger Day took place on Tuesday of this week, prompting a host of restaurants to offer special deals for customers looking to enjoy one. Our friends at Hwy 55 Burgers, Shakes & Fries offered half off all burger combos, with the only catch being that patrons had to show they’d downloaded the Hwy 55 mobile app. Read our blog post on 3 Ways Restaurants Can Maximize Mobile Order Data to find out why we love this strategy.
The right to be remembered
With stricter data processing regulations and recent data privacy scandals many expect that consumers will be less willing to share information about themselves. However, our new blog post argues that this isn’t the case, and that brands providing a fair exchange in the form of highly-specific, personalized experiences will receive even more important customer data.
The Customer Data Platform is about to be worth how much?
According to MarketsandMarkets™ the CDP market will be worth $3,265.4 Million by 2023 (Markets Insider). With pressure mounting on brands to deliver personalized customer experiences across all touchpoints, marketers need access to real-time data. Contact us to learn how SessionM is helping some of the world’s most innovative brands unify and take action on their customer data.
How you like them apples?
Silicon Republic, a leading source for technology, science and start-up news, information and resources, listed SessionM as one of 12 brilliant Boston start-ups to watch. We don’t like to boast, but we’re incredibly proud to be mentioned as one of the most exciting digital start-ups in the greater Boston area!
Unveil the future with SessionM!
Attending Dreamforce next week? Take a break Thursday night and join us for hand-crafted cocktails and hors d’oeuvres at Novela. Unwind and share stories with industry leaders at this literary-themed San Francisco staple. (Click here to register)