2018

How Customer Data and Engagement Platforms Give Marketers the Magic Touch

It's an exciting time in the Marketing Technology industry. The competition is fierce; the marketing programs are sophisticated; and the technology to solve business and technical challenges are ever-changing. Customers’ expectations are higher than ever and demand more relevant interactions. Marketers need to drive sales and keep their customers engaged. Solution Providers need to constantly innovate to deliver those relevant experiences to help drive sales.

2018

Back To The Future: The Role Old School Engagement Will Play in Next-Gen Loyalty

This week we celebrate two landmark anniversaries. The blockbuster hit Back to the Future was released just 33 years ago on July 3, 1985. Amazon was founded almost exactly 9 years later, on July 5, 1994, as a small business selling books, starting out of Bezos's garage. Looking back on these humble beginnings that grew into cultural phenomenons got me thinking about what it means to build true loyalty. Were customers loyal to brands in the early days of the internet? Wait a minute Doc, how was customer loyalty created before that? Is it even possible to create true loyalty in today’s digitally-filtered world?

2018

How to Leverage Transactional Data for Greater Customer Insights

Since the early days of commerce, consumer brands have been asking important data questions. Initially, the big question revolved around “How do I learn more about my customers?”. That question has since been answered. Today, data lives everywhere - in retail stores or restaurant visits, through behaviors taken when visiting a brand’s website, geolocation data from mobile apps, etc. The well of customer data sources is far from dry.

2018

How a Customer Data Platform Can Help Hotels and Casinos

True hospitality requires an understanding of how to meet and exceed guest expectations. However, in a world where technology solutions are abundant, but the connection between them is sparse, understanding behavior is much easier said than done. The idea of leveraging data for personalization is not a new concept, especially considering consumers interact with brands through multiple touchpoints. But these sources operate in silos, leaving you with an incomplete picture of each guest. Without an understanding of guests’ preferences, sending unique offers to convert into sales or providing a great on-the-spot experience is nearly impossible. Luckily, customers don’t mind either: according to Deloitte, 79% of US consumers are willing to share personal data for a clear benefit.

2018

Amazon vs. Grocery: The Grocery Retail War Is On

It is no secret that the $800 billion dollar US grocery industry has been experiencing a period of upheaval since Amazon’s acquisition of Whole Foods last year. Angela Spivey, a food and beverage attorney at McGuireWoods LLP who is advising clients on how to quickly change their packaging and marketing to sell at Amazon-Whole Foods explained that the deal has been, “shaking up the food industry from top to bottom...Don’t be surprised if milk and cereal just shows up at your door based on your usual eating habits” (Wall Street Journal).