2017

How Grocers Can Increase Profit Margins with Actionable Customer Data

Last week’s news that Amazon acquired Whole Foods for $13.7 billion sent retail stocks plummeting and left many to wonder about the future of the grocery industry. The downward trend isn't new, however. Grocers have been experiencing profit losses due to increasing competition from online vendors and discount stores. According to Forbes, grocery stores and grocery wholesalers are “widely known as volume businesses so their margins reflect the nature of the competition and the industry in general.” In order for companies with small margins to stay afloat, they’ve got to bulk up their sales volume and decrease overhead costs. In this blog, we’ll explore some strategies grocers can employ to increase profit margins. Keep reading to learn the major questions grocers should be asking themselves to ensure they’re armed and ready to take on the competition.  

2017

Customer Engagement Examples for Breweries

Many people have a favorite beer they’ve been drinking for years, but unfortunately most breweries really have no way of knowing who those people are. If you don’t know your customers, then you can’t understand your customers...and if you can’t understand your customers then you can’t engage your customers...and if you can’t engage your customers you can’t build loyalty. In this blog post, we’re taking a look at few customer engagement examples breweries can employ to increase revenue per customer, improve customer retention and more.

2017

5 Business Needs A Customer Engagement Platform Solves for Fast Casuals

Fast casual restaurants face steep competition and high consumer expectations for great food, service and overall experience. We’ll admit we don’t know how to find a talented chef or train a friendly wait staff, but we understand what it takes to deliver an exceptional guest experience in an omnichannel world. Many of the most common business challenges fast casual marketers are up against today are due to legacy technology. The good news is this though: there’s a solution. In this blog post, we’re taking a closer look at five business needs a customer data and engagement platform solves for fast casual restaurants.

2017

How Fast Casuals Can Create An Impactful Messaging Strategy

As a fast casual marketer, you likely think about how to drive foot traffic, decrease wait times and increase AOV. Messaging can help you influence these measurables. However, without the right data to inform the content of those messages, you cannot predictably influence their outcome. In this blog post, we’re taking a look at how to leverage data to create a messaging strategy that’s impactful for your brand, the customer experience and your revenue stream.

2017

4 Problems A Customer Data & Engagement Platform Solves for Retailers

Consumer sentiment is clear: the current loyalty model is not working. There is an expectation that brands will engage with customers in a highly personalized manner at the time and channel of the customer’s preference. And despite knowing this expectation exists, most companies are nowhere near delivering on it. This is in part due to many of these offending companies lacking the technological resources to adequately address customer demands. Fear not though retailers--we understand your plight, and are happy to tell you there is a solution: the customer data and engagement platform. In this post, we’re breaking down four problems a customer data and engagement platform solves for retailers.