2018

The Right to be Remembered

It seems clear that we’re rapidly coming to the point where the data’s one-way street is hitting a dead-end. No more will consumers allow their data to be used, explicitly or implicitly, in service to some corporate gain. At least, not without that windfall making its way back to them in the form of some experience or other tangible benefit.

2018

Privacy is Science not Art

The CEO of the International Association of Privacy Professionals, (IAPP) Trevor Hughes gave a talk at the Boston Bar Association’s Privacy & Security Summit earlier this year in which he examined the evolution of “privacy” through the lens of art. He highlighted the way privacy has impacted the world, values, and contemporary mores as reflected in the art of a particular time - going all the way back to a painting of the Garden of Eden which depicted likely the oldest symbol of privacy, a fig leaf. It was a really interesting talk. Recently, I had the opportunity to come speak to the leadership team of the IAPP at their annual retreat in Maine and something struck me as we discussed the IAPP’s role, strategy and future. Privacy may be interestingly linked to art as Trevor noted in his talk – but data privacy is increasingly becoming less art and more science.

2018

What’s the Difference Between a Personalization Engine and a CDP?

Generic, ‘one-size-fits-all’ offers are failing to increase loyalty and motivate additional purchases. For marketers, executing personalized outreach to customers to drive incremental revenue, frequency and loyalty has become top of mind. But why aren’t more brands sharing relevant and personalized offers to all customers? The challenge is the lack of ability to leverage customer data to power these personalized experiences across channels like the web, SMS, email, point of sale, etc.

2018

How Customer Data and Engagement Platforms Give Marketers the Magic Touch

It's an exciting time in the Marketing Technology industry. The competition is fierce; the marketing programs are sophisticated; and the technology to solve business and technical challenges are ever-changing. Customers’ expectations are higher than ever and demand more relevant interactions. Marketers need to drive sales and keep their customers engaged. Solution Providers need to constantly innovate to deliver those relevant experiences to help drive sales.

2018

Back To The Future: The Role Old School Engagement Will Play in Next-Gen Loyalty

This week we celebrate two landmark anniversaries. The blockbuster hit Back to the Future was released just 33 years ago on July 3, 1985. Amazon was founded almost exactly 9 years later, on July 5, 1994, as a small business selling books, starting out of Bezos's garage. Looking back on these humble beginnings that grew into cultural phenomenons got me thinking about what it means to build true loyalty. Were customers loyal to brands in the early days of the internet? Wait a minute Doc, how was customer loyalty created before that? Is it even possible to create true loyalty in today’s digitally-filtered world?