I recently made a career move and joined SessionM. Several of my old companies sat on an aging, legacy tech stack with years of technical debt. I recognized that in order to achieve my career goals, I needed to make a move to a company on the cutting edge of technology whose approach to cloud computing and software development was smart, thoughtful and differentiated. I knew that this was the team I needed to join when I found SessionM.
2017 was an ugly year for the consumer.
We are living in the breakout period of big data and the proof is all around us. Every day the digital devices we interact with become smarter and more personalized, improving how they anticipate our needs and desires. The technology leap of utilizing unimaginable amounts of data has modified consumer behavior; customers expect interactions with brands to be as natural and intelligent as the interactions with their phones and apps.
Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in the near future, reaching over $1 billion total revenue by 2019. Before your 2018 budget is allocated, check out our predictions for the five biggest difference makers in customer data and engagement.
Listening to a lot of Martech vendor pitches that are all starting to sound the same? Unsure which type of technology is supposed to solve your problems and fulfill your use cases? We’re trying to solve pain points around not only customer data management and real-time engagement, but also navigating the martech and data management landscape. That’s why we’ve put together this post outlining the differences between three of the most commonly confused types of software -- the Data Management Platform, the Customer Data Platform and the Customer Data Platform + Orchestration. Keep reading for an easy-to-digest summary!