2017

5 Customer Data Platform Use Cases for Quick Service Restaurants

The quick service restaurant industry is up against a mounting number of challenges from greater costs and lower margins to consumer demands for higher quality, more options and increased expectations for how they interact and engage with brands. It’s no easy feat to deliver that one-of-a-kind customer experience that consumers have come to expect in an omnichannel world, especially when many QSRs are stuck with legacy technology that limits their ability to gain a single view of the customer and deliver personalized engagements on the right channel at the moment of impact. Here’s the good news though: the birth of a new category of technology--the Customer Data Platform (CDP)--is making it possible for brands to execute all that and then some. Not a believer? Keep reading to learn five CDP use cases for quick service restaurants!

2017

Applying Agile Methodologies to Help SaaS Integrations to Be More Predictable

In the realm of software development, agile methodologies have firmly overtaken outdated waterfall techniques for designing, developing, and releasing new software products to the market.  Agile software development consists of a set of principles for which requirements and solutions evolve throughout the course of a product’s life.  For SaaS based software models, however, a large majority of the work that project managers are involved with are not projects involving brand new products. Many projects involve working within the confines of a system that has already been defined and constructed in some manner.  This may include things like data models, business logic, user interfaces, etc.  In addition, the date and cost for the project are often times known and fixed up front, at least for the initial target release.  There is little room for the natural evolution of a product, which agile development suits so well.  So how can agile methodologies be applied to SaaS based project integrations while they have so many inherent constraints upfront?

2017

5 Customer Data Platform Use Cases for Retailers

In an omni-channel world, retailers are under immense pressure to differentiate themselves from competitors and deliver a consistent customer experience across all channels at every stage of the buyer’s journey. That’s a tall order for marketers that are limited by legacy technology that can’t distinguish between Customer A and Customer B in time to trigger a tailored response to each individual. Fear not though because real-time unified, actionable data that drives customer experience and deeper brand loyalty isn’t just the stuff of fairytales or the far off future anymore. The emergence of the Customer Data Platform (CDP) is making all that and more a reality. Still skeptical? Keep reading to learn five CDP uses cases for retailers!

2017

2017

Right Time Marketing in Hospitality

The hospitality industry recognizes that understanding the guest and reacting to her behaviors at the right time with the right message over the right channel is critical to building customer engagement and loyalty. Serving a multitude of service options to multiple guests every day results in a lot of customer interaction points. Hotels increasingly have large amounts of data about customers, their history, preferences and activities. Being able to react in real time to newly gathered information captured in ongoing dialogues opens up new opportunities about what offers should be extended and how guests are treated.