2018

How to Leverage Transactional Data for Greater Customer Insights

Since the early days of commerce, consumer brands have been asking important data questions. Initially, the big question revolved around “How do I learn more about my customers?”. That question has since been answered. Today, data lives everywhere - in retail stores or restaurant visits, through behaviors taken when visiting a brand’s website, geolocation data from mobile apps, etc. The well of customer data sources is far from dry.

2018

How a Customer Data Platform Can Help Hotels and Casinos

True hospitality requires an understanding of how to meet and exceed guest expectations. However, in a world where technology solutions are abundant, but the connection between them is sparse, understanding behavior is much easier said than done. The idea of leveraging data for personalization is not a new concept, especially considering consumers interact with brands through multiple touchpoints. But these sources operate in silos, leaving you with an incomplete picture of each guest. Without an understanding of guests’ preferences, sending unique offers to convert into sales or providing a great on-the-spot experience is nearly impossible. Luckily, customers don’t mind either: according to Deloitte, 79% of US consumers are willing to share personal data for a clear benefit.

2018

Amazon vs. Grocery: The Grocery Retail War Is On

It is no secret that the $800 billion dollar US grocery industry has been experiencing a period of upheaval since Amazon’s acquisition of Whole Foods last year. Angela Spivey, a food and beverage attorney at McGuireWoods LLP who is advising clients on how to quickly change their packaging and marketing to sell at Amazon-Whole Foods explained that the deal has been, “shaking up the food industry from top to bottom...Don’t be surprised if milk and cereal just shows up at your door based on your usual eating habits” (Wall Street Journal).

2018

Customer Engagement Love Story: Nike

Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air Max technology, we can help them be more like Nike when it comes to the way they engage customers. Keep reading to learn four tactics Nike is employing to develop loyal customers and takeaways marketers can use to apply to their own companies. Just do it!

2018

How to Reactivate the Last Guest

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds of conversations with restaurant brands, there are a few common challenges we’ve heard repeatedly. These are the roadblocks preventing chains from providing the type of experience that their guests long for and is required in order to stand out from competitors. In this blog post, we’re taking a closer look at those challenges and some ‘how-tos’ to reactivate the last guest.