2018

How Grocers Can Stand Out From Competitors

Grocers have always been a low margin business, but this poses a greater challenge than ever before when they’re up against a new set of competitors in online services, meal kits etc. and customers whose expectations cannot be met without the help of technology, investments in which must be made with caution. According to MarketWatch, only 47% of grocery shoppers said they shopped at one primary supermarket, down from 61% a decade earlier. With shoppers splitting their dollars between so many different vendors and services, where should grocers prioritize their focus to win their customers’ allegiance? In this blog post, we’re taking a closer look at some strategies and innovations for grocers to consider in order to increase shopper loyalty and stand out from competitors.

2018

2018

2018

How Fitness Centers Can Improve the Member Experience

The fitness industry has undergone a significant change over the past several years. The rise in popularity of programs such as Spinning, CrossFit and Barre have revolutionized the space. Different classes mixed with more adept technology have blended together to create a dramatically different customer experience. However, most fitness centers, health clubs and gyms struggle to recognize their individual members across touchpoints, and fail to provide them with relevant content that keeps them engaged off-premise and motivated to come back.

2018

Clienteling: A Definition, A Case & Brand Examples for Retailers

First things first -- what is clienteling? Back in the day it was common to have a personal relationship with the local butcher, baker or what have you. You’d be greeted by first name when you walked in the door, and the person behind the counter would already be packaging your favorite cut of meat or loaf of bread. Nowadays, that type of service and those types of personal relationships between customers and brands are more the exception than the rule. At the most basic level, clienteling is the idea of treating customers like you’ve known them forever in order to establish long-lasting loyalty. Clienteling is about making your customers’ lives easier through customer service and a great experience.