2017

Systems of Insight and Systems of Engagement -- Don't Decide

Listening to a lot of Martech vendor pitches that are all starting to sound the same? Unsure which type of technology is supposed to solve your problems and fulfill your use cases? We’re trying to solve pain points around not only customer data management and real-time engagement, but also navigating the martech and data management landscape. That’s why we’ve put together this post outlining the differences between three of the most commonly confused types of software -- the Data Management Platform, the Customer Data Platform and the Customer Data Platform + Orchestration. Keep reading for an easy-to-digest summary!

2017

How AI and Data Management Help Airlines Improve the Customer Experience

According to Travel Daily News over the next three years 52% of airlines are planning major AI programs. Airlines are particularly interested in leveraging AI for prediction and warning systems; however there are numerous other ways airlines can leverage AI to improve the customer experience and differentiate themselves from competitors. To do this though, airlines must first have access and insight into individual customer data. In this blog post, we’re taking a look at some specific ways airlines can benefit from AI and data management strategies to improve the customer experience. Keep reading to learn more!

2017

Build Greater Customer Loyalty Through Non-Transactional Behaviors

While loyalty programs have become a must-have feature of most companies’ acquisition and retention strategy, many of these programs are failing at actually creating loyal customers. According to a recent Accenture report, 71% of respondents said that loyalty programs didn’t make them any more loyal. Punch cards, points for spend, and irrelevant discounts sent to the masses aren’t the best avenue for developing a committed customer base.

2017

The Future of the Restaurant Experience

Predictions are always suspect, but some trends are undeniable. Automation has permeated our culture since the early days of the industrial revolution. The formula is simple - if an industry relies on processes that can be systematized, repeated, and scaled profitably, it will eventually be "disrupted". This is sometimes called "progress", a Darwinian drive to remove inefficiency in pursuit of profit. Do more work. Do it faster. Do it cheaper. Rinse and repeat. Computers have accelerated this, and they consistently get faster and better at it. But one area of everyday life has stubbornly remained immune from automation: the full-service restaurant.

2017