2018

What’s the Difference Between a Personalization Engine and a CDP?

Generic, ‘one-size-fits-all’ offers are failing to increase loyalty and motivate additional purchases. For marketers, executing personalized outreach to customers to drive incremental revenue, frequency and loyalty has become top of mind. But why aren’t more brands sharing relevant and personalized offers to all customers? The challenge is the lack of ability to leverage customer data to power these personalized experiences across channels like the web, SMS, email, point of sale, etc.

2018

Back To The Future: The Role Old School Engagement Will Play in Next-Gen Loyalty

This week we celebrate two landmark anniversaries. The blockbuster hit Back to the Future was released just 33 years ago on July 3, 1985. Amazon was founded almost exactly 9 years later, on July 5, 1994, as a small business selling books, starting out of Bezos's garage. Looking back on these humble beginnings that grew into cultural phenomenons got me thinking about what it means to build true loyalty. Were customers loyal to brands in the early days of the internet? Wait a minute Doc, how was customer loyalty created before that? Is it even possible to create true loyalty in today’s digitally-filtered world?

2018

2018

2018

Customer Engagement Love Story: Nike

Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air Max technology, we can help them be more like Nike when it comes to the way they engage customers. Keep reading to learn four tactics Nike is employing to develop loyal customers and takeaways marketers can use to apply to their own companies. Just do it!