2018

Customer Engagement Love Story: Nike

Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air Max technology, we can help them be more like Nike when it comes to the way they engage customers. Keep reading to learn four tactics Nike is employing to develop loyal customers and takeaways marketers can use to apply to their own companies. Just do it!

2018

True Life: Why I Switched from Legacy Tech to Modern Customer Engagement (And Why You Should Too)

I recently made a career move and joined SessionM. Several of my old companies sat on an aging, legacy tech stack with years of technical debt. I recognized that in order to achieve my career goals, I needed to make a move to a company on the cutting edge of technology whose approach to cloud computing and software development was smart, thoughtful and differentiated. I knew that this was the team I needed to join when I found SessionM.

2018

2018

2018

How Hotels Can Increase Revenue and Improve the Guest Experience

Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program from another’s when the action required to receive rewards is pretty much the same across the board. But the industry is ready for a change. Skift recently published their State of Loyalty in Hospitality 2017 report, which examines some of the latest trends and strategies among loyalty programs in the hospitality industry. In this blog post, we’re highlighting a few of the key takeaways from the report and offering some actionable suggestions for hotels to employ in order to increase revenue and improve the guest experience.