2018

2018

2018

How Hotels Can Increase Revenue and Improve the Guest Experience

Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program from another’s when the action required to receive rewards is pretty much the same across the board. But the industry is ready for a change. Skift recently published their State of Loyalty in Hospitality 2017 report, which examines some of the latest trends and strategies among loyalty programs in the hospitality industry. In this blog post, we’re highlighting a few of the key takeaways from the report and offering some actionable suggestions for hotels to employ in order to increase revenue and improve the guest experience.

2018

Groundhog Day: Customer Engagement Mistakes Marketers Keep Making

A lot of marketers keep making the same mistakes over and over -- forgetting who they’re dealing with, not considering their customers’ perspectives, making it a one way relationship. To avoid everyday frustration and achieve real fulfillment marketers need to realize what Phil Connors did and make it about the other person. Here are four of the failed Philisms marketers keep committing and what to do instead.

2018

How Fitness Centers Can Improve the Member Experience

The fitness industry has undergone a significant change over the past several years. The rise in popularity of programs such as Spinning, CrossFit and Barre have revolutionized the space. Different classes mixed with more adept technology have blended together to create a dramatically different customer experience. However, most fitness centers, health clubs and gyms struggle to recognize their individual members across touchpoints, and fail to provide them with relevant content that keeps them engaged off-premise and motivated to come back.