2017

Mobile Marketing: Do I Really Need An App?

The mobile phone has become an essential tool to support our busy lives. They are always with us and occupy and inordinate amount of our attention. Moment, an app that automatically tracks how much you use your iPhone each day, found that people spend an average of 145 minutes per day using their phones. That’s roughly 10% of your day, 15% if you take out sleeping hours. Wow. To have the best opportunity to stay close to your customers and keep them engaged you need to be present on their mobile phones.

2017

Win More Customer Moments With Event-Triggered Offers

Brands aren’t having any difficulty collecting data, yet they struggle to provide consumers with meaningful engagements, continuously blasting push notifications and emails that rarely catch the consumer’s eye. Marketers want a return on their efforts. So how do you create offers that stand out above the rest? Deliver event-triggered offers. According to Gartner “Event-triggered offers can be up to five times more effective than traditional campaigns”. Keep reading for a few examples of how companies can incorporate event-triggered offers into their strategy to stand out and crush the competition.

2017

Customer Engagement Gone Wrong: Equinox

A new Equinox recently opened up near the SessionM headquarters and I, as well as a couple colleagues joined. The facilities are amazing; the classes are excellent; and the staff is friendly. (Don’t worry this is not a gym review.) While there’s a lot to like about Equinox, this brand is struggling to provide a sophisticated, frictionless member experience. Buckle up--it’s time for another customer engagement gone wrong story, and it’s not pretty.

2017

How to Engage Out-of-Market Fans

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel as close to the team as possible. A top priority for sports organizations is expanding their fan base. Fans living in the local-market can easily catch a game and buy apparel and merchandise in a local pro-shop. There is also plenty of advertising, discussions of the team in local media, and a variety of other events to keep the team top of mind and attract new fans. But what about your fans who don’t live locally? How can you keep those out-of-market fans engaged and valued? Let’s walk through a few ideas.

2017