2017

2017

Sephora's Customer Experience Wins & Untapped Potential

I have never been a big makeup person. Don’t get me wrong -- I need it and don’t ever go out without it, but I stick to the basics. I am an athlete, so that complicates the attention I choose to give to makeup. The surplus of options and brands Sephora offers is intimidating. Primer, powder, bronzer, and mascara is the combination and extent of the makeup I consistently purchase but unlike most people, I am a true loyalist. For me, Sephora is the best place to go because I know they will always have the brand I love: Laura Mercier. I am loyal to Sephora and buy all of my products at their stores or online. Here’s where I think they are delivering a great customer experience and opportunities for them to turn passive makeup purchasers into frequent shoppers.

2017

What's Real-Time Marketing?

Traditional marketing has been slow and static, limiting marketers’ visibility into customer behavior. Marketers are stuck with slow data in batches, manual, list-based segmentation and scheduled campaigns. This doesn’t work and isn’t sustainable for a couple reasons. One--working with legacy systems means things take marketers way longer than they should. Two--these systems prohibit brands from delivering on customers’ expectations that brands meet their needs, recognize who they are across every channel and value them for their business and advocacy. What’s the alternative? Real-time marketing. In this blog post, we’re discussing some of the main challenges facing marketers at enterprise B2C companies and taking a closer look how real-time marketing can help solve them.

2017

4 Signs You Might Need A New Customer Engagement Platform

Most brands are collecting a ton of customer data, but are facing a number of limitations related to what they can do with that data due to the shortcomings of their current legacy technology stack. Exploring and deploying new technology is a big production though. There are so many vendors vying for your attention and saying such similar things, it’s hard to distinguish what actually makes sense for your business needs. It’s our experience that marketers who need a new customer data and engagement solution are plagued by the same problems. In this blog post, we’re taking a closer look at four signs your brand might need a customer data and engagement platform. Keep reading to learn more:

2017

Value of Customer Driven Data: Declared, Observed, Calculated

The definition of customer data has evolved immensely over the last few years. With companies finally cracking the code behind “Big Data”, they are now trying to define and understand the power behind the customer data they can now tap into. Known customer-driven data is by far the most valuable. SessionM identifies this type of data into three different categories: declared, observed and calculated.