2018

What’s Holding Restaurants Back From Greater Customer Loyalty

The restaurant industry has seen its fair share of tactics and strategies meant to inspire loyalty. Punch cards, BOGOs and coupons given out to everyone were meant to draw customers into their locations rather than those of competitors. Yet, as time passed, and sales stagnated or declined, it became apparent that these strategies weren’t actually motivating customers to increase their order size or frequency of visits. So what’s holding restaurants back from greater loyalty? Keep reading to find out.

2018

3 Questions to Answer If You're Thinking About Launching (or Rebooting) a Loyalty Program

Most brands understand the value of loyalty, but few get it right. Generic, one-size-fits-all loyalty tactics fail to attract customers and are costly for brands. Retaining loyal customers is critical to a business as attracting new ones becomes increasingly difficult in crowded, competitive landscapes. On top of that, navigating a crowded loyalty marketplace is tricky and time-consuming in general, but even more so when considering what your brand defines as loyalty versus simply thinking about it in terms of what is working for your competitors. So where do you start? What do you need? What can you do without? Amidst all the buzzwords and claims, how do you really understand the value of loyalty as it applies to your business and how can it drive incremental spend?

2018

Customer Loyalty: Why 'Below the Line' Matters

“So, why do so many loyalty programs fail?” This is the question I receive regularly while accompanying our business development team in board rooms across the country. The answer is not easy, and often involves a response that begins, “it depends…” However, one universal truth has emerged in recent years - loyalty programs that underutilize below the line tactics are destined to underdeliver.

2018

2018

How Customer Data and Engagement Platforms Give Marketers the Magic Touch

It's an exciting time in the Marketing Technology industry. The competition is fierce; the marketing programs are sophisticated; and the technology to solve business and technical challenges are ever-changing. Customers’ expectations are higher than ever and demand more relevant interactions. Marketers need to drive sales and keep their customers engaged. Solution Providers need to constantly innovate to deliver those relevant experiences to help drive sales.