Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet, some brands seem to be ignoring all the tell-tale signs that they need to rethink their approach. In this blog post we’re calling out some of the most common loyalty mistakes and challenges brands face and talking about what to do instead. Keep reading to learn more!
Looking out my window here at SessionM in Boston’s ever-changing Seaport, I glimpse a bit of everything. At this exact moment I see cars move along left and right on Seaport Boulevard. A few pedestrians come and go to and from lunch and appointments. An enormous DHL plane is taking off at Logan. An Aer Lingus plane with its distinctive kelly green markings is landing. A massive cargo ship is pulling off the docks with its containers empty on a voyage back from where it came-- likely to do it all over again in a few weeks. There’s a tanker ship just sitting out in the harbor and a commuter ferry headed for the south shore.
Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post, we’re taking a closer look at some alternative strategies for luxury brands to leverage in order to motivate their customers to spend more and more frequently.
The fitness industry has undergone a significant change over the past several years. The rise in popularity of programs such as Spinning, CrossFit and Barre have revolutionized the space. Different classes mixed with more adept technology have blended together to create a dramatically different customer experience. However, most fitness centers, health clubs and gyms struggle to recognize their individual members across touchpoints, and fail to provide them with relevant content that keeps them engaged off-premise and motivated to come back.
Brands aren’t having any difficulty collecting data, yet they struggle to provide consumers with meaningful engagements, continuously blasting push notifications and emails that rarely catch the consumer’s eye. Marketers want a return on their efforts. So how do you create offers that stand out above the rest? Deliver event-triggered offers. According to Gartner “Event-triggered offers can be up to five times more effective than traditional campaigns”. Keep reading for a few examples of how companies can incorporate event-triggered offers into their strategy to stand out and crush the competition.