2017

Value of Customer Driven Data: Declared, Observed, Calculated

The definition of customer data has evolved immensely over the last few years. With companies finally cracking the code behind “Big Data”, they are now trying to define and understand the power behind the customer data they can now tap into. Known customer-driven data is by far the most valuable. SessionM identifies this type of data into three different categories: declared, observed and calculated.

2017

Amazon Prime Day Reveals the Future of Loyalty

In just a couple of years, Amazon has turned its one-day anniversary sale into arguably the most successful loyalty campaign ever created. From its humble beginnings in 2015, Prime Day has amplified July 10th and 11th into retail’s mid-year equivalent of Black Friday and Cyber Monday. And while this new holiday is difficult to replicate, Prime Day has cracked the code on customer loyalty in ways that should make marketers’ ears perk up. When it comes to loyalty, Prime Day is designed to serve three key purposes – increasing incremental sales, attracting more members and celebrating Amazon’s most loyal customers. Sound familiar? Getting new customers, keeping them and increasing their purchase frequency is the not-so-secret formula to any successful loyalty program. But these goals are easier said than accomplished.

2017

The Consumer Engagement Revolution

It’s the beginning of the glorious Independence Day weekend. Here in Boston, it’s particularly poignant. As I’m typing this I can look out the window on the Boston Harbor and easily imagine crates and crates of tea happily bobbing up and down in defiance. 

2017

Getting Your Customers to Raise Their Hand

Here at SessionM, our clients want to engage and nurture their customers in timely and meaningful ways. There are several key requirements to do this. One of them is to collect all the actions and events that your clients take across channels, such as transactions at the POS, video views on your website, or sharing content from your mobile app. Each action--however large or small--is an important piece of the puzzle to understand your customer and market and message to them effectively.

2017

Customer Engagement Examples for Breweries

Many people have a favorite beer they’ve been drinking for years, but unfortunately most breweries really have no way of knowing who those people are. If you don’t know your customers, then you can’t understand your customers...and if you can’t understand your customers then you can’t engage your customers...and if you can’t engage your customers you can’t build loyalty. In this blog post, we’re taking a look at few customer engagement examples breweries can employ to increase revenue per customer, improve customer retention and more.