The holiday season is nearly upon us, and consumers have wasted little time starting their holiday shopping. 2016 is expected to be record setting for retail holiday sales, with $655.8 billion projected to be spent on gifts and other goodies, leaving brands scrambling to stay in the conversation by targeting consumers in ways that will drive higher sales.
Apple’s new operating system, iOS10, was released to iPhone users in mid-September. Last week, Apple reported an adoption rate of roughly 54% for the new operating system. This news represents that over the course of approximately one month, more than half of all iPhone users are now up-to-date with the newest software. This type of adoption timeframe is unheard of with other mobile hardware/software providers.
Apple’s release of iOS 10 and the iPhone 7 has created a buzz amongst the media and consumer electronics aficionados alike. As in years past, these big events usually have dedicated consumers clamoring to download the newest update package and camping in front of Apple Stores to be one of the first to get their hands on the new equipment. The result is often record-setting openings like the 10 million iPhone 6/6s devices that flew off shelves in 2014 during the first three days of sales.
The arrival of fall is a time of traditions. The changing of leaves in the northeast, the first kickoff of football season, pumpkin flavored everything - but most importantly for tech enthusiasts, fall represents Apple’s annual release of their new iOS platform and corresponding iPhone.
A bunch of us are doing DNA analysis through Ancestry.com. It seems sort of kitschy and fun. I’m 99% sure it will confirm the narrative we were all handed. I’ll be Irish on 3 sides with a paternal grandfather from Brooklyn who’s, shall we say, a bit of a wildcard genealogy-wise. Others will be Russian as they’ve always believed, or Swedish or what have you.