It's an exciting time in the Marketing Technology industry. The competition is fierce; the marketing programs are sophisticated; and the technology to solve business and technical challenges are ever-changing. Customers’ expectations are higher than ever and demand more relevant interactions. Marketers need to drive sales and keep their customers engaged. Solution Providers need to constantly innovate to deliver those relevant experiences to help drive sales.
CPG brands face the challenge of having their products sold across the shelves and online sites of many different retailers, creating a difficult task of piecing together the journey of a customer that purchases a product from the brand. But there is much success to be had for those brands that can overcome those challenges. One driving factor in the quest for increasing CPG sales and brand loyalty is a sound omni-channel strategy. In this blog post, we’re taking a closer look at some of the main challenges CPG brands are dealing with and strategies they can employ to achieve more revenue and deeper relationships with customers.
Many people have a favorite beer they’ve been drinking for years, but unfortunately most breweries really have no way of knowing who those people are. If you don’t know your customers, then you can’t understand your customers...and if you can’t understand your customers then you can’t engage your customers...and if you can’t engage your customers you can’t build loyalty. In this blog post, we’re taking a look at few customer engagement examples breweries can employ to increase revenue per customer, improve customer retention and more.
Consumers demand personalized, relevant experiences. Marketers know they have to deliver or risk losing business to competitors and leaving significant money on the table. And yet, many brands continue to struggle to orchestrate customer interactions across channels or understand the customer journey. In this post, we’ll address those challenges by taking a closer look at how smarter engagement can help brands forge stronger customer relationships.
A couple weeks ago we discussed the pitfalls of West Elm’s customer engagement strategy. This week we’ll visit the scene of the customer engagement crime of another otherwise wonderful brand--Neiman Marcus--and try to provide some guidance using our experience helping hundreds of other brands correct similar infractions.