Many people have a favorite beer they’ve been drinking for years, but unfortunately most breweries really have no way of knowing who those people are. If you don’t know your customers, then you can’t understand your customers...and if you can’t understand your customers then you can’t engage your customers...and if you can’t engage your customers you can’t build loyalty. In this blog post, we’re taking a look at few customer engagement examples breweries can employ to increase revenue per customer, improve customer retention and more.
Consumers demand personalized, relevant experiences. Marketers know they have to deliver or risk losing business to competitors and leaving significant money on the table. And yet, many brands continue to struggle to orchestrate customer interactions across channels or understand the customer journey. In this post, we’ll address those challenges by taking a closer look at how smarter engagement can help brands forge stronger customer relationships.
A couple weeks ago we discussed the pitfalls of West Elm’s customer engagement strategy. This week we’ll visit the scene of the customer engagement crime of another otherwise wonderful brand--Neiman Marcus--and try to provide some guidance using our experience helping hundreds of other brands correct similar infractions.
A new marketing paradigm has hatched, and it’s growing. Where there was once division between marketing and IT teams now there is unity. Where technology once struggled to meet marketing objectives without clear attribution, now it’s deployed to support business goals with rich analytics.
As a modern marketer, you probably have a ton of customer data at your disposal. And much of that data likely comes from the mobile channel thanks to the power of apps to collect first-party insights on users. But if you’re like many of the marketers that work with us, a lot of that data might as well be in your disposal. Don’t let your mobile efforts go to waste. Leverage your data to create a favorable impression of your brand, and foster good-will and long lasting loyalty. Need some ideas about how to do it? Check out our tips for how to leverage different types of data to personalize your in-app experience!