A new marketing paradigm has hatched, and it’s growing. Where there was once division between marketing and IT teams now there is unity. Where technology once struggled to meet marketing objectives without clear attribution, now it’s deployed to support business goals with rich analytics.
As a modern marketer, you probably have a ton of customer data at your disposal. And much of that data likely comes from the mobile channel thanks to the power of apps to collect first-party insights on users. But if you’re like many of the marketers that work with us, a lot of that data might as well be in your disposal. Don’t let your mobile efforts go to waste. Leverage your data to create a favorable impression of your brand, and foster good-will and long lasting loyalty. Need some ideas about how to do it? Check out our tips for how to leverage different types of data to personalize your in-app experience!
I love West Elm. I aspire for my apartment to even slightly resemble a West Elm showroom floor. And so it is with a heavy heart that I tell you the tale of West Elm’s customer engagement gone wrong. This is a cautionary story that begs the question, “Why do bad things happen to good brands (and customers)?” And attempts to answer it.
The holiday season is right around the corner, and the excitement for gift shopping is building for consumers and retailers alike. With this new season brings shifting trends and preferences for each shopper. One of the most important trends that should be on every brand’s radar is the growing importance of mobile in the marketplace.
Getting QSR consumers to convert from web to mobile accounts can be quite the challenge. We're here to help! Check out the infographic below to learn four ways to motivate your customers to create profiles.