2016

2016

2016

The T-Mobile Domino’s Disaster Could’ve Been Mobile Marketing Magic

Earlier this month T-Mobile rolled out their “T-Mobile Tuesdays” app, designed to surprise and delight customers with new freebies and perks each week. A couple weeks ago a deal offering free Domino’s pizza delighted customers so much that the pizza chain had to pull out of the promotion due to the overwhelming demand. According to TechCrunch, Domino’s couldn’t handle the increase in order volume (Domino’s stores generated three to four times the volume of typical sales for a Tuesday).  

2016

How Smartphones Impact Consumer Decision-Making at Grocery & Drug Stores [INFOGRAPHIC]

Consumers' expectations and definition of convenience when it comes to grocery shopping have changed dramatically as a result of the many on-demand delivery apps and shopping list apps available at their fingertips. We wanted to dive deeper into how smartphones impact the way shoppers make decisions at grocery and drugstores, so we surveyed over 5,000 consumers about how they use their smartphones for shopping. Take a look at the infographic below for the findings!

2016