2016

Mobile Device Usage [Infographic]

Last week we took a closer look at what types of apps people are using the most and in what scenarios. This week we're taking an even deeper dive into mobile device usage trends, including those related to age, gender and time. Check out part two of our mobile usage infographics based on the survey findings of over 4,000 smartphone users about how they use their devices!

2016

Mobile App Usage [Infographic]

You know the old joke--a man walks into a bar and sees....everyone looking down at their smartphones. Whether it's a bar, restaurant, sports arena, or even an office, the sight of people on their smartphones has become so ubiquitous that perhaps you're just becoming conscious of your own device dependency as you read this. Reinventing the wheel isn't such a bad thing when it makes people's lives easier, and that's what mobile does.  Versatile functionality is a standard part of every smartphone, but mobile apps give users the tools to simplify specific areas of their lives based on their day to day needs.  To gain a better understanding of what types of apps people are using most frequently and in what scenarios, we surveyed over 4,000 smartphone users about how they use their devices. Check out the findings in the infographic below!

2015

Customers Can Detect Bad Mobile Personalization

The modern day marketer’s dilemma is akin to a fashion lover’s knockoff designer handbag--she longs for the real thing of course, but doesn’t have the funds to buy it and figures the Canal Street replica is better than nothing (even as the stitching unravels before she has pulled the imposter out of its duster). Then on the way to a job interview one day the strap breaks. Unfortunate--yes. Catastrophic--probably not. Right? Wrong. Because the job interview is at a fashion house in the accessories department. She shows up with her fake, now broken bag, sending a message to her interviewer that she doesn’t “get” them, that she didn’t care to prepare for this encounter. Somebody else gets the job, which is too bad because our fashion lover really, really wanted it.

2015

Dear Brands, All I Want for Christmas Is…

The holidays are upon us — a great time of year for bad sweaters, chestnuts roasting on an open fire, and parties with friends and family. It’s also a time when those friends and family might ask you (if you’ve been “good”) what you want for a gift. Or when it comes to my wife, sometimes she doesn’t ask me what I want — she just watches what I say and do leading up to the holidays, and invariably arrives at the thing I want or need most.

2015

Marketing Musical Chairs: From Classical to Jazz with Mobile

Classical music is just that— classic. Painstakingly crafted (it’s estimated that Beethoven’s Ninth Symphony took a very deliberate nine years to compose) and scripted down to the minutest detail, each classical performance is mainly an exercise in trying to match the exact score in the composer’s head with as little deviation as possible. Whether London, Vienna, or The Met, classical performances adhere to the original notes on the page for the most part.  Then there’s Jazz. Legendary pianist Herbie Hancock tells a story of how the even-more-legendary Miles Davis, whom Hancock accompanied for decades, would sometimes not even call out the tune. He’d simply call out a key and then begin playing— and expect everyone to follow in their own way.  Here are some lessons today’s marketing band leaders can learn from.