2015

2015

Heartbreak: When Customer Engagement Is Bad

So Adele is back and she’s just as forlorn as ever. Love and loss is ground she’s covered extensively in the past. “Hello” adds to that canon.  I feel her pain. I love a certain clothing store. I want to think they love me too. But we’re a little estranged— just not on the same page. Adele writes songs. I write blogs. Viva l’difference. The other day I got a note from my fave retailer. Here it is. 

2015

3 Ways to Boost Your Brand's Mobile Experience

There’s a shift happening.  And it’s less than 5 inches big. Smartphones have changed everything. People communicate in 10 second SnapChats, read the news in 140 characters or less and can stream any song, movie or show whenever and wherever they are. Today, everything needs to be packaged up to fit into this always-on, always available screen -- and shopping is no different.

2015

2015

Why Your Company Needs Total Loyalty Awareness for the Mobile-First World

You’re convinced your loyalty program stinks. Your biggest competitor's program has a far greater value proposition (not to mention, they just launched a beautiful mobile app while your churn rate jumped 5% last quarter). You feel like the CEO is breathing down your neck to really up your game. You worry that you are late to the technology shift. You’re unsure what technology solution is right for your organization.  There are so many options.   Don’t worry. You're not in over your head. Your loyalty program is probably not an unmitigated disaster. It just needs direction, aim and a mobile-first approach.  The key is to start.