2017

5 Business Needs A Customer Engagement Platform Solves for Fast Casuals

Fast casual restaurants face steep competition and high consumer expectations for great food, service and overall experience. We’ll admit we don’t know how to find a talented chef or train a friendly wait staff, but we understand what it takes to deliver an exceptional guest experience in an omnichannel world. Many of the most common business challenges fast casual marketers are up against today are due to legacy technology. The good news is this though: there’s a solution. In this blog post, we’re taking a closer look at five business needs a customer data and engagement platform solves for fast casual restaurants.

2017

How Fast Casuals Can Create An Impactful Messaging Strategy

As a fast casual marketer, you likely think about how to drive foot traffic, decrease wait times and increase AOV. Messaging can help you influence these measurables. However, without the right data to inform the content of those messages, you cannot predictably influence their outcome. In this blog post, we’re taking a look at how to leverage data to create a messaging strategy that’s impactful for your brand, the customer experience and your revenue stream.

2017

5 Customer Data Platform Use Cases for Quick Service Restaurants

The quick service restaurant industry is up against a mounting number of challenges from greater costs and lower margins to consumer demands for higher quality, more options and increased expectations for how they interact and engage with brands. It’s no easy feat to deliver that one-of-a-kind customer experience that consumers have come to expect in an omnichannel world, especially when many QSRs are stuck with legacy technology that limits their ability to gain a single view of the customer and deliver personalized engagements on the right channel at the moment of impact. Here’s the good news though: the birth of a new category of technology--the Customer Data Platform (CDP)--is making it possible for brands to execute all that and then some. Not a believer? Keep reading to learn five CDP use cases for quick service restaurants!

2017

Top QSR Customer Loyalty Program Roundup

Customer loyalty programs in the U.S. are seeing a sharp decline in active participation that doesn’t coincide with the high number of program signups. More people are signing up, especially for that initial discount or reward, but not returning after the fact. On average, each American is a member of 13.4 loyalty programs, but is only actively engaged with 6.7% of them.. With 2.6 billion total loyalty program participants, why are so many people signing up and losing interest?

2017

How the Worst QSR Apps Can Improve Customer Loyalty & Engagement

Back in June 2016 ARC analyzed the mobile user sentiment of the native Android and iOS apps of 55 of the top 100 restaurant brands. In order to qualify for the analysis, brands had to have a native Android and/or iOS app with a statistically significant cumulative volume of app store reviews. ARC ranked the chains based on a weighted average of their Android and iOS mobile user sentiment scores (see image below).