2016

5 Ways to Avoid a Generic QSR Mobile Experience

QSRs are under immense pressure to “be on mobile” or succumb to the threat of being surpassed by the competition. But what does “being on mobile” mean exactly? The answer isn’t cut-and-dry. There is no one-size-fits-all solution for being successful on mobile. Just because one type of mobile strategy works for one company, even within the same industry, doesn’t mean it will be a sure bet for your company. Rather than setting out to copy brands that are successful on mobile, QSRs should focus on developing strategies that will enable positive and unique interactions with your brand. Looking for some inspiration? Keep reading to pick up five simple ways to avoid a generic QSR mobile experience.

2016

2016

How to Motivate QSR Customers to Create Profiles

We understand how crucial it is that your QSR app has stellar ratings, that it has a lot of cool features, and that a certain percentage of sales are made through the app, but none of these metrics will mean much if people aren’t converting from web to mobile accounts. Getting consumers to take that next step and reveal themselves can be challenging, but we’ve got a few tips to help you motivate more QSR customers to create profiles (and build loyalty in the process!).

2016

Best Practices To Deliver Best QSR App Customer Experience

Quick service restaurants have a massive opportunity to capitalize on the rapid adoption of mobile among consumers to increase engagement and foster loyalty. Quick service restaurant apps are the most popular within the foodservice category. So what can QSRs do to replicate the success of the best of the best? Keep reading to learn four must-do best practices to deliver a best-in-class QSR app experience:

2016

The T-Mobile Domino’s Disaster Could’ve Been Mobile Marketing Magic

Earlier this month T-Mobile rolled out their “T-Mobile Tuesdays” app, designed to surprise and delight customers with new freebies and perks each week. A couple weeks ago a deal offering free Domino’s pizza delighted customers so much that the pizza chain had to pull out of the promotion due to the overwhelming demand. According to TechCrunch, Domino’s couldn’t handle the increase in order volume (Domino’s stores generated three to four times the volume of typical sales for a Tuesday).