2016

2016

How to Motivate QSR Customers to Create Profiles

We understand how crucial it is that your QSR app has stellar ratings, that it has a lot of cool features, and that a certain percentage of sales are made through the app, but none of these metrics will mean much if people aren’t converting from web to mobile accounts. Getting consumers to take that next step and reveal themselves can be challenging, but we’ve got a few tips to help you motivate more QSR customers to create profiles (and build loyalty in the process!).

2016

Best Practices To Deliver Best QSR App Customer Experience

Quick service restaurants have a massive opportunity to capitalize on the rapid adoption of mobile among consumers to increase engagement and foster loyalty. Quick service restaurant apps are the most popular within the foodservice category. So what can QSRs do to replicate the success of the best of the best? Keep reading to learn four must-do best practices to deliver a best-in-class QSR app experience:

2016

The T-Mobile Domino’s Disaster Could’ve Been Mobile Marketing Magic

Earlier this month T-Mobile rolled out their “T-Mobile Tuesdays” app, designed to surprise and delight customers with new freebies and perks each week. A couple weeks ago a deal offering free Domino’s pizza delighted customers so much that the pizza chain had to pull out of the promotion due to the overwhelming demand. According to TechCrunch, Domino’s couldn’t handle the increase in order volume (Domino’s stores generated three to four times the volume of typical sales for a Tuesday).  

2016

Why Chick-fil-A’s “Mom’s Valet” Misses the Mobile Mark

Quick service restaurant chain Chick-fil-A is rolling out a concept designed to make the food-ordering experience less hectic for customers with young children. BusinessInsider reported that through this new service--called “Mom’s Valet”--parents order their food at the drive-thru with the kids still buckled in their car seats, park the car, and come inside with their brood to find a table waiting for them and a Chick-fil-A employee ready to serve their meal.