2017

How Grocers Can Increase Profit Margins with Actionable Customer Data

Last week’s news that Amazon acquired Whole Foods for $13.7 billion sent retail stocks plummeting and left many to wonder about the future of the grocery industry. The downward trend isn't new, however. Grocers have been experiencing profit losses due to increasing competition from online vendors and discount stores. According to Forbes, grocery stores and grocery wholesalers are “widely known as volume businesses so their margins reflect the nature of the competition and the industry in general.” In order for companies with small margins to stay afloat, they’ve got to bulk up their sales volume and decrease overhead costs. In this blog, we’ll explore some strategies grocers can employ to increase profit margins. Keep reading to learn the major questions grocers should be asking themselves to ensure they’re armed and ready to take on the competition.  

2017

4 Problems A Customer Data & Engagement Platform Solves for Retailers

Consumer sentiment is clear: the current loyalty model is not working. There is an expectation that brands will engage with customers in a highly personalized manner at the time and channel of the customer’s preference. And despite knowing this expectation exists, most companies are nowhere near delivering on it. This is in part due to many of these offending companies lacking the technological resources to adequately address customer demands. Fear not though retailers--we understand your plight, and are happy to tell you there is a solution: the customer data and engagement platform. In this post, we’re breaking down four problems a customer data and engagement platform solves for retailers.

2017

5 Customer Data Platform Use Cases for Retailers

In an omni-channel world, retailers are under immense pressure to differentiate themselves from competitors and deliver a consistent customer experience across all channels at every stage of the buyer’s journey. That’s a tall order for marketers that are limited by legacy technology that can’t distinguish between Customer A and Customer B in time to trigger a tailored response to each individual. Fear not though because real-time unified, actionable data that drives customer experience and deeper brand loyalty isn’t just the stuff of fairytales or the far off future anymore. The emergence of the Customer Data Platform (CDP) is making all that and more a reality. Still skeptical? Keep reading to learn five CDP uses cases for retailers!

2017

4 Ways Loyalty Can Help Retailers Succeed at Customer Identification

According to a recent Forbes article, 70% of retailers indicate customer identification as their top customer engagement priority. Retailers are struggling to identify customers as they enter their stores and continue to rely on customers providing information at point of checkout. Customers are wary of giving up their contact details as they consider the subsequent generic email blasts and other engagements they’ll have to ignore and delete. In order to motivate consumers to identify themselves, retailers need to offer something in return. Keep reading to learn how loyalty can help retailers succeed at customer identification.

2017