2017

4 Ways Loyalty Can Help Retailers Succeed at Customer Identification

According to a recent Forbes article, 70% of retailers indicate customer identification as their top customer engagement priority. Retailers are struggling to identify customers as they enter their stores and continue to rely on customers providing information at point of checkout. Customers are wary of giving up their contact details as they consider the subsequent generic email blasts and other engagements they’ll have to ignore and delete. In order to motivate consumers to identify themselves, retailers need to offer something in return. Keep reading to learn how loyalty can help retailers succeed at customer identification.

2017

2016

How Can Retailers Create the Same Buzzworthy Experiences As Amazon Go?

Retail of the future has arrived, courtesy of Amazon. The e-commerce superpower has released plans for Amazon Go, a physical grocery/convenience store leveraging the power of mobile to allow for lightning fast “grab-and-go” checkout. Customers scan a QR code when entering the store, add items to their bags as they please, and simply walk out of the store when finished shopping, with the charge hitting their existing Amazon account. This next generation of retail will come to life early next year, with the first location slotted for Seattle.

2016

2016