2016

How Smartphones Impact Consumer Decision-Making at Grocery & Drug Stores [INFOGRAPHIC]

Consumers' expectations and definition of convenience when it comes to grocery shopping have changed dramatically as a result of the many on-demand delivery apps and shopping list apps available at their fingertips. We wanted to dive deeper into how smartphones impact the way shoppers make decisions at grocery and drugstores, so we surveyed over 5,000 consumers about how they use their smartphones for shopping. Take a look at the infographic below for the findings!

2016

2015

Heartbreak: When Customer Engagement Is Bad

So Adele is back and she’s just as forlorn as ever. Love and loss is ground she’s covered extensively in the past. “Hello” adds to that canon.  I feel her pain. I love a certain clothing store. I want to think they love me too. But we’re a little estranged— just not on the same page. Adele writes songs. I write blogs. Viva l’difference. The other day I got a note from my fave retailer. Here it is. 

2015

Holiday Shopping Trends 2015: Age & Gender [Infographic]

If there's one thing that unites holiday shoppers type A and last minute alike, it's a love and appreciation for a good deal! We were curious though--what kinds of deals do people like the best? And--being the mobile fanatics that we are--what role will mobile devices play in deal participation this year? To get to the bottom of it, we surveyed over 6,000 consumers and found that although everyone enjoys holiday promotions, some preferences and attitudes differed based on age or gender. However, the areas that were unanimously favored may surprise you. Take a look at the infographic below to see the unexpected trends!

2015