We surveyed over 12,000 smartphone users to gain a better understanding of how mobile devices impact consumer shopping habits and attitudes. Retailers can leverage these insights to develop a mobile-first strategy to connect multichannel shoppers. Check out the infographic below to see what we discovered!
So Adele is back and she’s just as forlorn as ever. Love and loss is ground she’s covered extensively in the past. “Hello” adds to that canon. I feel her pain. I love a certain clothing store. I want to think they love me too. But we’re a little estranged— just not on the same page. Adele writes songs. I write blogs. Viva l’difference. The other day I got a note from my fave retailer. Here it is.
If there's one thing that unites holiday shoppers type A and last minute alike, it's a love and appreciation for a good deal! We were curious though--what kinds of deals do people like the best? And--being the mobile fanatics that we are--what role will mobile devices play in deal participation this year? To get to the bottom of it, we surveyed over 6,000 consumers and found that although everyone enjoys holiday promotions, some preferences and attitudes differed based on age or gender. However, the areas that were unanimously favored may surprise you. Take a look at the infographic below to see the unexpected trends!
There are three holiday shopper archetypes:
Quick service restaurants and the fast casual dining industry is a competitive and oversaturated market, but by leveraging a mobile-first approach to loyalty, restaurants are able to continually offer personalized experiences to retain current customers and increase visits, while also attracting new ones. Here are three ways to leverage a mobile-first approach to increase loyalty and improve your in-store experience: