Sports teams are collecting a ton of customer data from all types of channels. However, putting that data to action is a major challenge for many of them. In this blog post, we’ll take a closer look at how an advanced customer data management solution can help address some of the most common limitations holding sports teams back from achieving a single customer view to deliver personalized engagements at the moment of impact. Keep reading to understand four customer data management use cases specific to the sports the industry.
In order to gain a better understanding of how connectivity has the potential to impact the in-venue experience for fans in the future, SessionM surveyed over 7,000 members who regularly attend professional sporting events. Check out the infographic below for the findings!