Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world.
Quote of the week:
“At SessionM, we're redefining what it means to drive customer loyalty. The ability to deploy a flexible incentives program fueled by customer data management capabilities is a formidable tool in the loyalty arsenal.” - Mark Herrmann, Co-Founder and Chief Product Officer at SessionM
Redefining customer loyalty
The SessionM platform is built to help the world’s biggest and brightest companies put data at the heart of engagement. In the past week SessionM released three new features that will help restaurants and retailers drive deeper customer loyalty, have greater control and flexibility around managing earning velocity by specific source and targeting personalized benefits to customers based on status within a customer engagement program. Learn more here.
Time to value
Getting actionable data into the hands of marketers is of paramount importance. With SessionM customer data syncs in real time into operation profiles, so companies can trigger marketing campaigns instantly. Check out our newest video to learn more!
Improving on the ‘calendared’ approach
Calendared events will remain an integral component in driving sales for retailers. However, brands would be wise to drive greater spend and more frequent purchases throughout the entire year by rewarding positive customer actions. For example, you bought a pair of pants, may we suggest a sweater that would look great with it? You’ve spent ninety dollars? Spend ten more and get exclusive perks like free shipping. They’re tailored to the specific customer action and are only triggered by each customer individually. Find out more in our new blog post.
Chipotle begins pilot of new loyalty program
Our friends at Chipotle have begun testing a new rewards program in three test markets, with a planned national launch in 2019. Currently, guests who enroll in the new program earn 10 points for every $1 spent, with 1250 points resulting in a free entrée (QSR Magazine). “At Chipotle, we’ve been very focused on making our brand more accessible and growing love and loyalty among our customers. Now with Chipotle Rewards, the more you Chipotle, the more you earn points towards free Chipotle” says Chipotle Chief Digital and Information Officer, Curt Garner.
CDPs can’t cure baldness
According to CDP evangelist David Raab, customer data platforms are not the silver bullet they are sometimes made out to be. During the 2018 Martech Conference in Boston, Raab shared several common myths and realities of customer data platforms. Learn more about what the founder of the CDP Institute has to say here.
The restaurant industry app war
The fight for mobile customers isn’t slowing down. While the app market is a tenuous one in many respects, restaurants are finding the opportunity to be a lucrative outlet when leveraged properly (QSR Magazine). According to a Quettra, within 90 days of download, the average app loses 95% of its active user base. This is why rewards and incentives are critical. We’ve mentioned the strategy of McDonald’s before, who offered a free medium fries deal with download of their app. This led them all the way up to the No. 2 spot in the entire U.S. App Store on July 20th, and data continues to show that McDonald’s has been steadily increasing daily active users through similar promotions and strategies. Learn about three ways restaurants can maximize mobile order data in our blog post.